storytelling is an intricate part of the human experience
by Kojo · updated 13d ago
storytelling is an intricate part of the human experience
- I often think and write about the importance of “world building” in today’s mixed-media reality: Brands have more control than ever over where and how consumers experience their point of view, from digital feeds and properties to packaging design and retail merchandising. And with that comes many new opportunities to build emotional texture.
from The Scott Sternberg guide to building emotional brands by Dan Frommer
Kojo added 1mo ago
The Neuroscience of Storytelling - NeuroLeadership Institute
Kojo added 1mo ago
“A story-teller must tell his story in such a way that the reader will not feel that his time has been wasted.”
from Pity the Reader: On Writing with Style by Suzanne McConnell
Kojo added 23d ago
Kojo added 1mo ago
- Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
from Once Upon a Time by Tom White
Kojo added 20d ago
- We are all engaged in two projects: living life, and telling stories about it. Our lives as lived are often chaotic, jumbled, aimless. They suggest no obvious purpose. Think of William James’s “blooming, buzzing confusion,” or what Joan Didion called “the shifting phantasmagoria which is our actual experience.” We make this chaos workable, as Didio... See more
Kojo added 1mo ago
Kojo added 1mo ago
We all want the complicated world we live in to make sense. So we tell ourselves stories to fill in the gaps of what are effectively blind spots.
from The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel
Kojo added 23d ago
The world we experience as ‘out there’ is actually a reconstruction of reality that is built inside our heads. It’s an act of creation by the storytelling brain.
from The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better by Will Storr
Kojo added 23d ago
The Secrets of Storytelling: Why We Love a Good Yarn
Kojo added 1mo ago
