storytelling is an intricate part of the human experience
If you want your story to linger with your audience (and that should be your goal), you should end in a place that is moving, vulnerable, or revealing, or establishes connection with the audience.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
Just tell your story. All of it. Forget the strategies. Start in the wrong place and end in the long place. Ramble. The goal is to return to that moment as best as possible in order to find its meaning.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
The goal is to make people feel like they’re a part of something — and like you’re part of their identity. And the payoff — if all goes well — is in the form of fierce loyalty, word-of-mouth promotion, organic curiosity and attention, higher lifetime customer value and share of spend, lower acquisition costs, etc.
Dan Frommer • Outdoor Voices shows community only gets you so far
“Purposeful storytelling isn’t show business, it’s good business.”
–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator
–Peter Guber, CEO of Mandalay Entertainment, entrepreneur, educator
50 Best Quotes for Storytelling — The Storyteller Agency
The Neuroscience of Storytelling - NeuroLeadership Institute
neuroleadership.com
A great storyteller creates a movie in the minds of the audience.
Dan Kennedy • Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling
But all storytellers, no matter who their intended audience, should beware of over-tightening their narratives. While it’s dangerous to leave readers feeling confused and abandoned, it’s just as risky to over-explain. Causes and effects should be shown rather than told; suggested rather than explained. If they’re not, curiosity will be extinguished
... See moreWill Storr • The Science of Storytelling: Why Stories Make Us Human and How to Tell Them Better
Put simply: to highlight the importance of storytelling in work, in life, in all things.A business without a clear story resembles a car without an engine. No matter how much you kick, scream, or turn its crankshaft over, it won’t go anywhere. It’s no more than a dead vehicle sitting (or a dead company walking, for that matter).Like near all things... See more
Tom White • Once Upon a Time
Stories are not supposed to start with thesis statements or overwrought aphorisms.