Daniel Wentsch

Good critique is comprised of three key elements:It identifies a specific aspect of the idea or a decision in the design being analyzed.It relates that aspect or decision to an objective or best practice.It describes how and why the aspect or decision work to support or not support the objective or best practice.

The best presentations don’t just tell people something—they tell them the same thing again and again but in different ways. They use analogies to help people understand.

Don’t assumeFind out the thinking or constraints behind choices.“To assume makes an ass out of you and me.”

Most parents love their children, and it would seem terrible to admit that you would be better off if someone you loved didn’t exist. More than that, you genuinely prefer a world with your kids in it. This can put parents in the interesting predicament of desiring a state that doesn’t make them as happy as the alternative.

If you and I were to design a chair together, we’d have to consider some factors from the get-go. Of course, we’d consider the seat’s size, the height from the ground, the angle of the back, the materials, and the fabric. Before we made any of those decisions, we’d ask ourselves about the chair’s goals. Who would be using the chair? What would they