Motivation vs Procrastination

Deadlines really help human beings get things done. The only way that I've written books is because I set myself a challenging, but not impossible, schedule with the publisher. This contract of external accountability keeps the fire going through the long slog, and it forces me to make clear-cut decisions about what to include, what to leave out, a

This tempo and cadence is crucial for effective leadership. Even though you may not think that people want it, and even if people themselves think they don't want it, knowing that things need to be done by deadlines that are just on the cusp of the comfort zone forces real, tangible progress. If you think that a prototype might take a month, why no

Projects that don't have deadlines imposed on them, even if they are self-imposed, will take a lot longer than they need to, and may suffer from feature creep and scope bloat.

By setting challenging deadlines you will actually get better results. It's all about manipulating the Iron Triangle of scope, resources, and time.

Putting challenging timeboxes on projects in a healthy environment can lead to serious innovation and creativity. Doing the same with impossible timeboxes in a toxic environment will lead to all of the bad things that you expect.

To-Do List as a Menu

📝 If you feel overwhelmed by your to-do list, try a new perspective:

• 🍔 Treat your to-do list like a menu. Instead of a list of chores you must complete, see it as a menu of options you get to choose from.


• 🤔 Acknowledge that you won't finish everything. This is a key part of shifting your mindset from overwhelmed to empowered.

Reframe non-productive time. One of the reasons the exploration phase of the work is low value is that most of it doesn’t look like work. It’s lots of reading, and sitting and thinking, and doodling, and trying things that lead to dead ends. Non-productive time feels like a waste—but it doesn’t have to! One way to think about this kind of time is

This gives us a roadmap to doing more creative work. What we need to do is, in the exploration phase, raise the perceived value of doing the work, raise the perceived costs of not doing the work, and lower the perceived value of doing other things.

Instead of allowing myself a slow morning after a restless night, I go for a run.

Instead of relaxing on the couch, I'm teaching myself how to code.

Instead of avoiding a difficult conversation, I embrace it.

These things share one important truth: I know that I will feel better once they've happened. These actions are scalable because they optimize f