Rutger Brenan says: “You may be dismissed as gullible and naive at first. But remember, what’s naive today may be common sense tomorrow. It’s time for a new realism. It’s time for a new view of humankind.”

Companies are built to be predictable and stable. That's a bad thing in today's world.

Optimize for legacy, not empire. Empires die because they’re alone, legacies live because they involve others.

-OH, on building teams and brand communities

"Would diagnosis matter so much in a world where all people and patients had more power – one where we did not have to constantly prove ourselves to employers, to medical professionals and to the benefits system to get our fundamental needs met? A system of social organisation in which healthcare and other healing processes centred informed consent

Working in technology means one thing above all else: chasing scale. There is a reason why much of the tech world is obsessed with growth. Free from physical constraints, digital systems can scale to an incomprehensible size. The appeal of conquering the engineering, design and business challenges of mega-scale is strong, the rewards immense. But u

A Brand World is an expression of the brand’s living strategy that comes to life through cultural products and experiences. It's a dynamic and immersive ecosystem where a brand's vision, values, and identity are brought to life in many ways. This world is not static; it is continuously evolving, driven by how the brand unites with the evolving cult

We’ve gotten so damn good at making products with good physical attributes that the commercial war of the future will be about identity rather than value —Iannaccone

The Chinese symbol for crisis 危机 is composed of two elements: one signifies danger and the other opportunity.

When brands welcome people in instead of chasing them down, they begin to build worlds that audiences want. These worlds can grow and connect with bigger ideas, and be inviting, engaging, and transformative in expansive and brand new ways. (ZJ)