future mapping
‘Memories of the future really is what you’re talking about. The idea that by briefly or temporarily putting yourself in the future and thinking about what it’s like there, and then coming back to the present, that that influences the decisions you make about your behaviour between now and the future, and how you can cope and change things in order
... See morefrom From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want by Rob Hopkins
Keely Adler added 2mo ago
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Brand Audacity Report
Strategies for brands to break free from industry norms and become audacious, engaging with culture in unique ways to stand out and connect with consumers authentically.
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Keely Adler added 4mo ago
But you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the outpu
... See morefrom Against Optimization by Mandy Brown
Keely Adler added 4mo ago
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
from Against Optimization by Mandy Brown
Keely Adler added 4mo ago
Making systems resilient is fundamentally at odds with optimization, because optimizing a system means taking out any slack. A truly optimized, and thus efficient, system is only possible with near-perfect knowledge about the system, together with the ability to observe and implement a response. For a system to be reliable, on the other hand, there
... See morefrom Against Optimization by Mandy Brown
Keely Adler added 4mo ago
Resilience requires a kind of elasticity, an ability to stretch and reach but then to return, to spring back into a former shape—or perhaps to shapeshift into something new if the circumstances require it. Resilience is stretchy where optimization is brittle; resilience invites change where optimization demands continuity. But whether we’re talking
... See morefrom Against Optimization by Mandy Brown
Keely Adler added 4mo ago
Thomas Klaffke on LinkedIn: #systemchange #change #changemanagement #changecommunication
2 highlights
Keely Adler added 4mo ago
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
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Keely Adler added 4mo ago