future mapping

the why and the how

There is a peculiar attitude, here at the beginning of the 21st century. On the one hand, we agree things aren’t fine. On the other hand, there’s a widespread feeling that there’s nothing to be done .

What is a Design Culture?

Ultimately, preserving optionality means paying attention and looking at life from multiple perspectives. It means building a versatile base of foundational knowledge and allowing for serendipity and unexpected connections. We must seek to expand our comfort zone and circle of competence, and we should take minor risks that have potentially large... See more

Farnam Street • Preserving Optionality: Preparing for the Unknown - Farnam Street

TRANSMISSION #38

DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more

Transmission #38

SAM ALTMAN: Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.

If you are just four people in your own door,

Henrik Karlsson • Cultivating a state of mind where new ideas are born Cultivating a state of mind where new ideas are born

Les Binet said: "Minor innovation is worse than no innovation at all"

inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.

Innovation begins with inspiration. Positive visions of the future inject people with imagination, which pulls the future forward.

David Perell • Peter Thiel’s Religion

i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.

"The future rewards clarity and punishes certainty" - Margaret Heffernan