future mapping
the why and the how
future mapping
Brand Audacity Report
Strategies for brands to break free from industry norms and become audacious, engaging with culture in unique ways to stand out and connect with consumers authentically.
LinkIf we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more
martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
Mandy Brown • Against Optimization
TRANSMISSION #38
DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more
DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more
Transmission #38
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
“it's this sense that it's possible, but it's not possible for me.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.
Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
From Brand Strategy to Brand Anarchy
We need three things to release our imaginative power and exercise that muscle:
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more