future mapping
the why and the how
future mapping
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
From Brand Strategy to Brand Anarchy
Thomas Klaffke on LinkedIn: #systemchange #change #changemanagement #changecommunication
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even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what
... See moreeatbigfish. • The Cost of Mediocrity
We need three things to release our imaginative power and exercise that muscle:
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
Medium • Rewilding the Imagination
“the anxiety of doing something that is not conventional is a major sense of something being heavily burdened with risk. And if you're a senior, if you're a CEO or you're a C-suite person, and you see something that doesn't feel familiar, you feel that it's either heavily risky or it's not going to work, because that's not the way X other brands in
... See moreBut you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the
... See moreMandy Brown • Against Optimization
Traditionally, organizations have focused on developing specific, easily replicable functional or technical skills. Not only were these skills easier to teach but organizations were also operating in a more stable, predictable environment at the time. In that environment, executing repeatable processes to produce standardized products and services
... See more