future mapping
the why and the how
future mapping
SAM ALTMAN: Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.
If you are just four people in your own door, an
... See moreCultivating a State of Mind Where New Ideas Are Born
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
We need three things to release our imaginative power and exercise that muscle:
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the br... See more
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the br... See more
Medium • Rewilding the Imagination
Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be placin... See more
The future isn’t new technology. The future is changed people. Your brand should be placin... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Brand Anarchy is not terrifying chaos, but instead the new order that emerges when old paradigms and playbooks crumble, giving way to unexplored creative and cultural potential. And honestly, it’s just a more fun and human way of doing things.
From Brand Strategy to Brand Anarchy
Our ability to make the most out of uncertainty is what creates the most potential value. We should be fueled not by a desire for a quick catharsis but by intrigue. Where certainty ends, progress begins. Our obsession with certainty has another side effect. It distorts our vision through a set of funhouse mirrors called unknown knowns.
Ozan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
It is a fallacy to plan for ‘the future’ (singular). We need to be prepared for multiple futures (plural) and build into our strategies a flexibility that allows us to move resilient from the present moment towards the future. Being aware of the different paths the future might take, leads to more realistic and flexible strategies that will be more
... See moreMarjolein Pijnappels • Designing the Future Using Science Fiction
as Albert Einstein was famous for saying, “ No problem can be solved from the same level of consciousness that created it ” Put another way, you can’t solve a problem within the context of that problem.
TFSX • The Future Thinker’s Dilemma
Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that d... See more
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that d... See more