future mapping
the why and the how
future mapping
Creating New Units of Culture
conceptbureau.com
even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what
... See moreeatbigfish. • The Cost of Mediocrity
And basically, my gripe is, we collectively generally treat every transition the way I used to treat “time for recess”: This is just going to happen, so let’s not focus on how it’s going to happen, or whether the getting there is hard. Let’s just get from here to there, OK? And then we can be there and forget about here.
Sophie Lucido Johnson from You Are Doing A Good Enough Job • It's Going to Take You Longer to Get to Work
Making systems resilient is fundamentally at odds with optimization, because optimizing a system means taking out any slack. A truly optimized, and thus efficient, system is only possible with near-perfect knowledge about the system, together with the ability to observe and implement a response. For a system to be reliable, on the other hand, there
... See moreMandy Brown • Against Optimization
When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
We need three things to release our imaginative power and exercise that muscle:
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
Medium • Rewilding the Imagination
“We think creatively (not predictively) about the future in order to decide what to do now in order to make possible different futures. There is no reason to be ‘future-oriented’ other than to try to change things, from now on . This means that you must be very careful when trying to ‘future’ to ensure that you are not unwittingly reproducing
... See moreTFSX • The Future Thinker’s Dilemma
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in
... See more