future mapping
the why and the how
future mapping
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Most have relied on platforms and algorithms rather than tapping into exciting cultural myth markets. In many ways, brands have lost the magic of being brands: the advantage they generate when they create outsized meaning for people.
From Brand Strategy to Brand Anarchy
What incremental changes do we make to our internal algorithms to lurch our way to ever-more confident means of thriving in this world? The question is not only what injustices are you fighting against, but what do you in your heart of hearts want to create?
Stephanie Dinkins • Afro-Now-Ism
When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
And basically, my gripe is, we collectively generally treat every transition the way I used to treat “time for recess”: This is just going to happen, so let’s not focus on how it’s going to happen, or whether the getting there is hard. Let’s just get from here to there, OK? And then we can be there and forget about here.
Sophie Lucido Johnson from You Are Doing A Good Enough Job • It's Going to Take You Longer to Get to Work
Vision: A nonprofit startup starts with a vision. There must be some large, intractable problem, for which the solution is hard to capture value from. This must be the animating vision behind the nonprofit, like Stripe’s ‘increasing the GDP of the internet’ or SpaceX’s ‘colonize Mars’. The vision must be sufficiently ambitious to attract talent
... See moremarklutter.com • Startup Nonprofits
We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.