future mapping
the why and the how
future mapping
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
But it’s only when we sacrifice the certainty of answers, when we take our training wheels off, and when we dare to wander away from the street lamps that breakthroughs happen. If you stick to the familiar, you won’t find the unexpected. Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in
... See moreOzan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
Innovation begins with inspiration. Positive visions of the future inject people with imagination, which pulls the future forward.
David Perell • Peter Thiel’s Religion
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
tomorrowing — an active mindset of anticipating challenges and opportunities rather than passively waiting for the future.
Sarah DaVanzo • Gen Z’s Curiosity Fingerprint for the Future
