future mapping
the why and the how
future mapping
SAM ALTMAN: Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.
If you are just four people in your own door,
... See moreHenrik Karlsson • Cultivating a state of mind where new ideas are born Cultivating a state of mind where new ideas are born
Arnold’s theory about why people are always saying this is: “When you don’t have a vision of the future, it’s easier to look back.” People get stuck looking back because they don’t have a vision for what’s ahead. That’s why he says he’s always telling people to find their vision .
Austin Kleon • You Don't Need a Vision
even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what
... See moreeatbigfish. • The Cost of Mediocrity
intellectually humble leaders who are open to alternative views may motivate others to contribute more ideas to discussions.
Greater Good • What Does Intellectual Humility Look Like?
A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future
Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power
Companies are built to be predictable and stable. That's a bad thing in today's world.
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more
martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
