future mapping
the why and the how
future mapping
SAM ALTMAN: Good ideas — actually, no, great ideas are fragile. Great ideas are easy to kill. An idea in its larval stage — all the best ideas when I first heard them sound bad. And all of us, myself included, are much more affected by what other people think of us and our ideas than we like to admit.
If you are just four people in your own door,
... See moreHenrik Karlsson • Cultivating a state of mind where new ideas are born Cultivating a state of mind where new ideas are born
Brand Anarchy is not terrifying chaos, but instead the new order that emerges when old paradigms and playbooks crumble, giving way to unexplored creative and cultural potential. And honestly, it’s just a more fun and human way of doing things.
From Brand Strategy to Brand Anarchy
We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more
martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
“It's about how our brand shows up in more interesting ways to get people to not be excluded but to participate more fully in what we either want or what they need to do with them.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
this is the point - i think this interview misses an opportunity to talk about the fact that what we have to talk about isn’t interesting. and that’s a business problem. it’s not just how we say what we have to say, but what we do so that we are able to go to market in interesting ways.
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in
... See moreeatbigfish. • The Cost of Mediocrity
We need to become better storytellers in such a way that we can, through a variety of media, give people a visceral sense of what a positive future would sound, taste, feel and look like. We need to create stories where the kind of future we want to see becomes commonplace, everyday. We need to tell stories with an underlying sense that the mere
... See moreRob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
But, then, ultimately, we get to this somewhat stark moment of conviction – a decision without certainty but with some level of instinct and belief. The work you’ve done is a big input, but then, I find there’s something else, too. It’s some combination of understanding, excitement, experience, gut, and fear. And this process repeats throughout our... See more