future mapping

the why and the how

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there’s simply no way around the fact that we’re pretty fed up with a certain philosophical framework in Silicon Valley. It has many names: the growth mindset. OKRs. KPIs. Even Minimalism — the predominant aesthetic of our era. But at its core, it all comes down to one thing: the relentless optimization of everything in our world.

this mindset has... See more

The Browser Company • Optimizing For Feelings

Most critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.

Patrick Tanguay (Sentiers) • 📡 No.338 — Is AI Progress Slowing Down? ⊗ Future Orientation ⊗ the Power of Critical Sensemaking

In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.

The best... See more

From Brand Strategy to Brand Anarchy

We need three things to release our imaginative power and exercise that muscle:

* Dedicated time and space to unblock our imagination.

* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.

* Help through portals and exercises, which unlocks not just the... See more

Medium • Rewilding the Imagination

It is a fallacy to plan for ‘the future’ (singular). We need to be prepared for multiple futures (plural) and build into our strategies a flexibility that allows us to move resilient from the present moment towards the future. Being aware of the different paths the future might take, leads to more realistic and flexible strategies that will be more

Marjolein Pijnappels • Designing the Future Using Science Fiction

We need also to cultivate the courage to think about all the things that could happen, the things that are unpleasant to think about, the unusual, the unexpected, the unlikely. It’s not just a matter of reducing our anxiety about exaggerated uncertainties, it’s also about finding certainty in the unknowns—the risk factors, what goes bump in the

Ryan Holiday • Courage Is Calling: Fortune Favors the Brave (The Stoic Virtues Series)

intellectually humble leaders who are open to alternative views may motivate others to contribute more ideas to discussions.

Greater Good • What Does Intellectual Humility Look Like?

[Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…

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