future mapping
the why and the how
future mapping
the why and the how
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.
We need to become better storytellers in such a way that we can, through a variety of media, give people a visceral sense of what a positive future would sound, taste, feel and look like. We need to create stories where the kind of future we want to see becomes commonplace, everyday. We need to tell stories with an underlying sense that the mere
... See moreWe need to play at living in the kind of world we want to create.
explorers are very different from experts. They are looking ahead to anticipate emerging opportunities and recognize that existing knowledge is becoming obsolete at an accelerating rate. As leaders, they are framing powerful and inspiring questions that can pull more and more people to them in an effort to explore and discover answers that can
... See more“it's this sense that it's possible, but it's not possible for me.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024