future mapping
the why and the how
future mapping
Our measurements are our agreed-upon codes for what matters, but once they are installed into our culture, it can be very hard to know when it’s time to rethink how we measure things in the first place. Our beliefs and feelings have a tendency to move forward before we have the models to describe them and the artifacts of culture – language, norms,... See more
Creating New Units of Culture
TL:DR — It is impossible for organisations to “demonstrate their impact” if they work in complex environments. Asking them to do so requires them to create a fantasy version of the story of their work. This corruption of data makes doing genuine change work harder because it is difficult to learn and adapt from corrupted data.
Rodrigo Turra from The Nexialist • 🛗✨The Nexialist #0133
We need to make intentional spaces for people to tell, share, or co-create these stories, spaces that are well facilitated and feel safe and inviting.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
It is a fallacy to plan for ‘the future’ (singular). We need to be prepared for multiple futures (plural) and build into our strategies a flexibility that allows us to move resilient from the present moment towards the future. Being aware of the different paths the future might take, leads to more realistic and flexible strategies that will be more
... See moreMarjolein Pijnappels • Designing the Future Using Science Fiction
Making systems resilient is fundamentally at odds with optimization, because optimizing a system means taking out any slack. A truly optimized, and thus efficient, system is only possible with near-perfect knowledge about the system, together with the ability to observe and implement a response. For a system to be reliable, on the other hand, there
... See moreMandy Brown • Against Optimization
Whilst incumbents might gravitate to jumping on the latest trend bandwagon or worse – playing into a lazy audience insight – Challengers lean into the fact that they have set themselves ambitions that might feel bigger than their brand. They continually find ways to recontextualise and evolve their message to keep them fresh.
eatbigfish. • Fear Indifference Not Rejection
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”