future mapping
the why and the how
future mapping
Arnold’s theory about why people are always saying this is: “When you don’t have a vision of the future, it’s easier to look back.” People get stuck looking back because they don’t have a vision for what’s ahead. That’s why he says he’s always telling people to find their vision .
Austin Kleon • You Don't Need a Vision
as Albert Einstein was famous for saying, “ No problem can be solved from the same level of consciousness that created it ” Put another way, you can’t solve a problem within the context of that problem.
TFSX • The Future Thinker’s Dilemma
In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See more
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From Brand Strategy to Brand Anarchy
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
... See moreTFSX • The Future Thinker’s Dilemma
A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future
Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power
As Donella Meadows, co-author of the Limits to Growth studies, asks, ‘How did we arrive at a culture that constantly, almost automatically, ridicules visionaries? Whose idea of reality forces us to “be realistic”? When were we taught, and by whom, to suppress our visions?’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Our ability to make the most out of uncertainty is what creates the most potential value. We should be fueled not by a desire for a quick catharsis but by intrigue. Where certainty ends, progress begins. Our obsession with certainty has another side effect. It distorts our vision through a set of funhouse mirrors called unknown knowns.
Ozan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’