future mapping
the why and the how
future mapping
Most have relied on platforms and algorithms rather than tapping into exciting cultural myth markets. In many ways, brands have lost the magic of being brands: the advantage they generate when they create outsized meaning for people.
From Brand Strategy to Brand Anarchy
“The Official Future” tells us to “think exponentially, act incrementally,” beckoning us to utilize foresight in service of the ever-expanding present systems of quantifying, micro-analyzing, extracting, consuming, and automating. This way of futuring is at the heart of Epistemic Uncertainty. “The Emergent Future” instead challenges us to “ think... See more
The Future Thinker’s Dilemma
lots of this is too nebulous - but the mindset shift from ‘think exponentially, act incrementally’ to ‘think transformationally, act transitionally’ is really potent
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
In a world where it’s never been easier to get mediocre approved, Challengers raise their ambitions and create an internal culture of bravery, determined to guide their organisations to let go of their firm grip of the status quo.
eatbigfish. • The Cost of Mediocrity
But it’s only when we sacrifice the certainty of answers, when we take our training wheels off, and when we dare to wander away from the street lamps that breakthroughs happen. If you stick to the familiar, you won’t find the unexpected. Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in
... See moreOzan Varol • Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
Ultimately, preserving optionality means paying attention and looking at life from multiple perspectives. It means building a versatile base of foundational knowledge and allowing for serendipity and unexpected connections. We must seek to expand our comfort zone and circle of competence, and we should take minor risks that have potentially large... See more
Farnam Street • Preserving Optionality: Preparing for the Unknown - Farnam Street
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
... See moreTFSX • The Future Thinker’s Dilemma
Organizations can help cultivate these capabilities by providing workers with the tools and safe spaces to experiment, explore, and envision possible futures. By empowering workers to ask questions about their work, leaders can lean into a more open evolution and disruption of work that values human sustainability and organization-wide co-creation.
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