future mapping
the why and the how
future mapping
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
Incrementalism: The vision must be broken down into incremental steps. If you are building the ecosystem for charter cities, where do you start? Who are the first groups you need to build a coalition with, how to get early wins to demonstrate credibility to various stakeholders? How do you balance the decades long nature of city development with
... See moremarklutter.com • Startup Nonprofits
ideas, not technology, are what impact the future the most .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Arnold’s theory about why people are always saying this is: “When you don’t have a vision of the future, it’s easier to look back.” People get stuck looking back because they don’t have a vision for what’s ahead. That’s why he says he’s always telling people to find their vision .
Austin Kleon • You Don't Need a Vision
"The future rewards clarity and punishes certainty" - Margaret Heffernan
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’