future mapping
the why and the how
future mapping
the why and the how
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.
But it’s only when we sacrifice the certainty of answers, when we take our training wheels off, and when we dare to wander away from the street lamps that breakthroughs happen. If you stick to the familiar, you won’t find the unexpected. Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in
... See more“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
tomorrowing — an active mindset of anticipating challenges and opportunities rather than passively waiting for the future.
