future mapping
"The future will have enough robots. Brads will stand out by not being one of them." - Adam Morgan
Keely Adler added 4mo ago
- Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be placin... See morefrom There Is No Brand Strategy Without a Prediction by Jasmine Bina
Keely Adler added 4mo ago
- It took me a while, but I eventually figured out what he meant. Sometimes the task of rebuilding—of accepting what has been broken and making things anew—is so daunting that it can almost feel easier to believe it can’t be done.
But it can.Keely Adler added 4mo ago
Exploring where impediments are hard, where they are soft and when they can be ignored is powerful.
from Afro-Now-Ism by Stephanie Dinkins
Keely Adler added 4mo ago
Keely Adler added 4mo ago
"The future rewards clarity and punishes certainty" - Margaret Heffernan
Keely Adler added 4mo ago
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
note · by Keely Adler on Screenshot 2024-05-30 at 3.32.33 PM.png
Keely Adler added 4mo ago
- In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See morefrom From Brand Strategy to Brand Anarchy
Keely Adler added 4mo ago
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
from Against Optimization by Mandy Brown
Keely Adler added 4mo ago