future mapping
the why and the how
future mapping
the why and the how
What incremental changes do we make to our internal algorithms to lurch our way to ever-more confident means of thriving in this world? The question is not only what injustices are you fighting against, but what do you in your heart of hearts want to create?
"The future will have enough robots. Brads will stand out by not being one of them." - Adam Morgan
But it’s only when we sacrifice the certainty of answers, when we take our training wheels off, and when we dare to wander away from the street lamps that breakthroughs happen. If you stick to the familiar, you won’t find the unexpected. Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in
... See more‘Memories of the future really is what you’re talking about. The idea that by briefly or temporarily putting yourself in the future and thinking about what it’s like there, and then coming back to the present, that that influences the decisions you make about your behaviour between now and the future, and how you can cope and change things in order
... See more“it's this sense that it's possible, but it's not possible for me.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.