future mapping
the why and the how
future mapping
In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See more
The best... See more
From Brand Strategy to Brand Anarchy
As Donella Meadows, co-author of the Limits to Growth studies, asks, ‘How did we arrive at a culture that constantly, almost automatically, ridicules visionaries? Whose idea of reality forces us to “be realistic”? When were we taught, and by whom, to suppress our visions?’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
From Brand Strategy to Brand Anarchy
[Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…
linkedin.com![Thumbnail of [Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/82a0a719/thumbnail.jpg?height=75&dpr=2)
Try as we might to utilize reason and logic for our arguments, the human race is first and foremost an emotional species. On a base level, I might even say that the most important aspect of foresight is the ability to create emotional connections between people and their possible, probable, preferred, and preventable futures.
Seth T. Harrell • Affective Foresight
Design The Future
youtube.comDesigning for Emotion / Emotional Ergonomics - Shuya Gong
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more