future mapping
the why and the how
future mapping
the why and the how
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in
... See moreHope locates itself in the premises that we don’t know what will happen and that in the spaciousness of uncertainty is room to act. When you recognize uncertainty, you recognize that you may be able to influence the outcomes—you alone or you in concert with a few dozen or several million others. Hope is an embrace of the unknown and the unknowable,
... See more“The Emergent Future” instead challenges us to “ think transformationally, act transitionally ” to manifest futures-empowered landscapes of care, empathy, reconciliation, and love in our organizations, governments, and social entities, allowing us to align with much healthier expressions of our biological, psychological, and sacred experiences
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
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