future mapping
the why and the how
future mapping
We need to play at living in the kind of world we want to create.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
Mandy Brown • Against Optimization
Whilst incumbents might gravitate to jumping on the latest trend bandwagon or worse – playing into a lazy audience insight – Challengers lean into the fact that they have set themselves ambitions that might feel bigger than their brand. They continually find ways to recontextualise and evolve their message to keep them fresh.
eatbigfish. • Fear Indifference Not Rejection
But, then, ultimately, we get to this somewhat stark moment of conviction – a decision without certainty but with some level of instinct and belief. The work you’ve done is a big input, but then, I find there’s something else, too. It’s some combination of understanding, excitement, experience, gut, and fear. And this process repeats throughout our... See more
Mario Gabriele • Modern Meditations: Rebecca Kaden (Union Square Ventures)
The joy and the delight of this is to step forward a bit, to be a little bit daring and a little bit courageous, saying, “Well, what if? What if we did that?” We have just played with that idea of what could be possible.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
imagination, rather than being seen as an ‘essential skill’, is commonly perceived as messy, unpredictable, a bit cheeky, potentially uncontrollable and a frivolous and unprofitable use of time.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
There is a peculiar attitude, here at the beginning of the 21st century. On the one hand, we agree things aren’t fine. On the other hand, there’s a widespread feeling that there’s nothing to be done .
What is a Design Culture?
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
In practice, a startup nonprofit has several important distinctions from traditional nonprofits: 1) it begins with a large goal and works backwards to identify incremental steps to achieve that goal, 2) it has an iterative, experimental mindset, and 3) it is an internet first organization.