future mapping

the why and the how

We need to make intentional spaces for people to tell, share, or co-create these stories, spaces that are well facilitated and feel safe and inviting.

Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want

The first one, shifting from groupthink to Responsible Disobedience , is all about unlocking better outcomes. Breaking away from conformity and disobeying the expected, but doing so with a principled compass. Challenging not for the sake of rebellion, but for the pursuit of a sustainable, equitable, and human-centric future.

From Groupthink to Responsible Disobedience

A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future

Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power

This transmission invites us to see inspiration and creativity not as a luxury or a frivolous pursuit, but as an essential capacity for navigating the challenges and opportunities of a rapidly changing world. By cultivating creative resilience, we may not only unlock new sources of insight and innovation, but also develop the strength and... See more

Transmission #38

Hope locates itself in the premises that we don’t know what will happen and that in the spaciousness of uncertainty is room to act. When you recognize uncertainty, you recognize that you may be able to influence the outcomes—you alone or you in concert with a few dozen or several million others. Hope is an embrace of the unknown and the unknowable,

Rebecca Solnit • Hope in the Dark: Untold Histories, Wild Possibilities

If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more

martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel

What if we reframed “living with uncertainty” to “navigating mystery”? There’s more energy in that phrase. The hum of imaginative voltage.

Martin Shaw • Navigating the Mysteries

in the face of uncertainty and constraints, Challengers don’t shrink back. They drive progress for their brand and beyond, into the categories they shape. And to realise those ambitions, they believe that success is predicated on creating an internal culture of bravery, as much as it is manifesting that bravery externally.

eatbigfish. • The Cost of Mediocrity

Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in