future mapping
the why and the how
future mapping
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
Les Binet said: "Minor innovation is worse than no innovation at all"
Brand Audacity Report
Strategies for brands to break free from industry norms and become audacious, engaging with culture in unique ways to stand out and connect with consumers authentically.
LinkVision: A nonprofit startup starts with a vision. There must be some large, intractable problem, for which the solution is hard to capture value from. This must be the animating vision behind the nonprofit, like Stripe’s ‘increasing the GDP of the internet’ or SpaceX’s ‘colonize Mars’. The vision must be sufficiently ambitious to attract talent
... See moremarklutter.com • Startup Nonprofits
Hope locates itself in the premises that we don’t know what will happen and that in the spaciousness of uncertainty is room to act. When you recognize uncertainty, you recognize that you may be able to influence the outcomes—you alone or you in concert with a few dozen or several million others. Hope is an embrace of the unknown and the unknowable,
... See moreRebecca Solnit • Hope in the Dark: Untold Histories, Wild Possibilities
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
We need three things to release our imaginative power and exercise that muscle:
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
* Dedicated time and space to unblock our imagination.
* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.
* Help through portals and exercises, which unlocks not just the... See more
Medium • Rewilding the Imagination
Imagining is a rigorous discipline. Imagination is our greatest national resource, one that drives value creation across the sciences, the humanities, the arts, and business. All compelling entrepreneurial ventures, transformative social movements, and technological breakthroughs begin with an inspired sense of possibility.