future mapping

the why and the how

As Donella Meadows, co-author of the Limits to Growth studies, asks, ‘How did we arrive at a culture that constantly, almost automatically, ridicules visionaries? Whose idea of reality forces us to “be realistic”? When were we taught, and by whom, to suppress our visions?’

Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want

Edward Cotton on LinkedIn: #strategy #innovation #futures #thefuture #dualmindset…

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Design The Future

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Designing for Emotion / Emotional Ergonomics - Shuya Gong

when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.

Rebecca Johnson • Drawing Wisdom From the ‘Weird’

When a brand has a prediction at the center of its strategy, it sends a signal to the market that the company not only intends to own that future, but that any other brand playing outside of that future will be sidelined .

Jasmine Bina • There Is No Brand Strategy Without a Prediction

Creating New Units of Culture

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TRANSMISSION #38

DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more

Transmission #38

But you can’t optimize systems in a context that’s changing, especially if it’s changing in unpredictable ways. Removing inefficiencies when circumstances are as anticipated means that there isn’t much slack in the system to respond when the unanticipated happens. Optimization is intrinsically brittle , because it’s about closely matching the

Mandy Brown • Against Optimization

“it's this sense that it's possible, but it's not possible for me.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024