future mapping
the why and the how
future mapping
intellectually humble leaders who are open to alternative views may motivate others to contribute more ideas to discussions.
Greater Good • What Does Intellectual Humility Look Like?
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.
Our measurements are our agreed-upon codes for what matters, but once they are installed into our culture, it can be very hard to know when it’s time to rethink how we measure things in the first place. Our beliefs and feelings have a tendency to move forward before we have the models to describe them and the artifacts of culture – language, norms,... See more
Creating New Units of Culture
"The future will have enough robots. Brads will stand out by not being one of them." - Adam Morgan
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
Brands, at their best, can be deeply aspirational drivers of humanity. They are optimistic creative objects, which make them among the best vehicles for human self-determination that we have, especially as other vehicles for meaning-making and impact decline in importance
From Brand Strategy to Brand Anarchy
Innovation begins with inspiration. Positive visions of the future inject people with imagination, which pulls the future forward.
David Perell • Peter Thiel’s Religion
Incrementalism: The vision must be broken down into incremental steps. If you are building the ecosystem for charter cities, where do you start? Who are the first groups you need to build a coalition with, how to get early wins to demonstrate credibility to various stakeholders? How do you balance the decades long nature of city development with
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