future mapping
the why and the how
future mapping
In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
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From Brand Strategy to Brand Anarchy
Thomas Klaffke on LinkedIn: #systemchange #change #changemanagement #changecommunication
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In tough times, most brands will tend towards path dependency . A study published in the Academy of Management Review showed that good practice quickly becomes best practice, which becomes preferred practice, which becomes locked-in practice. This kind of incumbent thinking will perhaps be even more familiar to those working in an organisation with
... See moreeatbigfish. • The Cost of Mediocrity
We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
We need to make intentional spaces for people to tell, share, or co-create these stories, spaces that are well facilitated and feel safe and inviting.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Les Binet said: "Minor innovation is worse than no innovation at all"
i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.