future mapping
the why and the how
future mapping
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
Keely Adler • Screenshot 2024-05-30 at 3.32.33 PM.png
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in
... See moreeatbigfish. • The Cost of Mediocrity
Thomas Klaffke on LinkedIn: #systemchange #change #changemanagement #changecommunication
linkedin.com
There is a peculiar attitude, here at the beginning of the 21st century. On the one hand, we agree things aren’t fine. On the other hand, there’s a widespread feeling that there’s nothing to be done .
What is a Design Culture?
Hope locates itself in the premises that we don’t know what will happen and that in the spaciousness of uncertainty is room to act. When you recognize uncertainty, you recognize that you may be able to influence the outcomes—you alone or you in concert with a few dozen or several million others. Hope is an embrace of the unknown and the unknowable,
... See moreRebecca Solnit • Hope in the Dark: Untold Histories, Wild Possibilities
In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See more
The best... See more
From Brand Strategy to Brand Anarchy
The individual’s ability to cope with uncertainty
Organizations are created, powered, and led by people. To lead organizations well, we train people in disciplines such as marketing, finance, and leadership. But uncertainty presents a special challenge since few of us have received training in how to deal with it. As a result, although we may call... See more
Organizations are created, powered, and led by people. To lead organizations well, we train people in disciplines such as marketing, finance, and leadership. But uncertainty presents a special challenge since few of us have received training in how to deal with it. As a result, although we may call... See more
Nathan Furr • Strategy in an Age of Uncertainty
“The Emergent Future” instead challenges us to “ think transformationally, act transitionally ” to manifest futures-empowered landscapes of care, empathy, reconciliation, and love in our organizations, governments, and social entities, allowing us to align with much healthier expressions of our biological, psychological, and sacred experiences
TFSX • The Future Thinker’s Dilemma
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
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