future mapping
the why and the how
future mapping
Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be... See more
The future isn’t new technology. The future is changed people. Your brand should be... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
The first one, shifting from groupthink to Responsible Disobedience , is all about unlocking better outcomes. Breaking away from conformity and disobeying the expected, but doing so with a principled compass. Challenging not for the sake of rebellion, but for the pursuit of a sustainable, equitable, and human-centric future.
From Groupthink to Responsible Disobedience
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Hope locates itself in the premises that we don’t know what will happen and that in the spaciousness of uncertainty is room to act. When you recognize uncertainty, you recognize that you may be able to influence the outcomes—you alone or you in concert with a few dozen or several million others. Hope is an embrace of the unknown and the unknowable,
... See moreRebecca Solnit • Hope in the Dark: Untold Histories, Wild Possibilities
In tough times, most brands will tend towards path dependency . A study published in the Academy of Management Review showed that good practice quickly becomes best practice, which becomes preferred practice, which becomes locked-in practice. This kind of incumbent thinking will perhaps be even more familiar to those working in an organisation with
... See moreeatbigfish. • The Cost of Mediocrity
ideas, not technology, are what impact the future the most .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
TL:DR — It is impossible for organisations to “demonstrate their impact” if they work in complex environments. Asking them to do so requires them to create a fantasy version of the story of their work. This corruption of data makes doing genuine change work harder because it is difficult to learn and adapt from corrupted data.
Rodrigo Turra from The Nexialist • 🛗✨The Nexialist #0133
Designing for Emotion / Emotional Ergonomics - Shuya Gong