future mapping
the why and the how
future mapping
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
Keely Adler • Screenshot 2024-05-30 at 3.32.33 PM.png
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Narratives of inevitability have the effect of foreclosing thought and deliberation. If outcomes are inevitable, then there’s nothing to do but assimilate to this pre-determined future, to go along for the ride prepared for us whatever the consequences. As Lauren Collee has recently put it, “Techno-determinist futures … are used to habituate us to... See more
L. M. Sacasas • Resistance Is Futile: The Myth of Tech Inevitability
[Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…
linkedin.com![Thumbnail of [Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…](https://d1l054mla94ehg.cloudfront.net/media/images/thumbnails/curation/82a0a719/thumbnail.jpg?height=75&dpr=2)
Whatever work we do to engage people in making change can be deepened and expanded if it has play at its heart.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
And basically, my gripe is, we collectively generally treat every transition the way I used to treat “time for recess”: This is just going to happen, so let’s not focus on how it’s going to happen, or whether the getting there is hard. Let’s just get from here to there, OK? And then we can be there and forget about here.
Sophie Lucido Johnson from You Are Doing A Good Enough Job • It's Going to Take You Longer to Get to Work
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole... See more
Peter Spear • Jasmine Bina on Prediction & Brand
The joy and the delight of this is to step forward a bit, to be a little bit daring and a little bit courageous, saying, “Well, what if? What if we did that?” We have just played with that idea of what could be possible.