future mapping
the why and the how
future mapping
the why and the how
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.
We need to play at living in the kind of world we want to create.
Try as we might to utilize reason and logic for our arguments, the human race is first and foremost an emotional species. On a base level, I might even say that the most important aspect of foresight is the ability to create emotional connections between people and their possible, probable, preferred, and preventable futures.
lots of this is too nebulous - but the mindset shift from ‘think exponentially, act incrementally’ to ‘think transformationally, act transitionally’ is really potent
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what Barb
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