future mapping
the why and the how
future mapping
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
... See moreTFSX • The Future Thinker’s Dilemma
Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
ideas, not technology, are what impact the future the most .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Resilience requires a kind of elasticity, an ability to stretch and reach but then to return, to spring back into a former shape—or perhaps to shapeshift into something new if the circumstances require it. Resilience is stretchy where optimization is brittle; resilience invites change where optimization demands continuity. But whether we’re talking
... See moreMandy Brown • Against Optimization
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
TL:DR — It is impossible for organisations to “demonstrate their impact” if they work in complex environments. Asking them to do so requires them to create a fantasy version of the story of their work. This corruption of data makes doing genuine change work harder because it is difficult to learn and adapt from corrupted data.
Rodrigo Turra from The Nexialist • 🛗✨The Nexialist #0133
