future mapping
the why and the how
future mapping
even as the most popular doll in the world, Mattel looked to confront the way they’d always done things. “We attacked every aspect of the business, from product to communication to content to social mission,” McKnight explained. This helped them ask more upstream questions about their own incumbency – challenging themselves to think about what Barb
... See moreeatbigfish. • The Cost of Mediocrity
Keely Adler added 6mo
We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Keely Adler added 6mo
Keely Adler added 6mo
A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future
Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power
Keely Adler added 6mo
“It's about how our brand shows up in more interesting ways to get people to not be excluded but to participate more fully in what we either want or what they need to do with them.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
Keely Adler added 6mo
this is the point - i think this interview misses an opportunity to talk about the fact that what we have to talk about isn’t interesting. and that’s a business problem. it’s not just how we say what we have to say, but what we do so that we are able to go to market in interesting ways.
On The Edge: #030 Margaret Heffernan - Uncertainty Powers Change on Apple Podcasts
podcasts.apple.comKeely Adler added 6mo
as Albert Einstein was famous for saying, “ No problem can be solved from the same level of consciousness that created it ” Put another way, you can’t solve a problem within the context of that problem.
TFSX • The Future Thinker’s Dilemma
Keely Adler added 6mo
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
Peter Spear • Jasmine Bina on Prediction & Brand
Keely Adler added 6mo
Edward Cotton on LinkedIn: #strategy #innovation #futures #thefuture #dualmindset…
linkedin.com
Keely Adler added 6mo
“in being dull, we are excluding consumers from being able to participate in the benefits of what we have to offer. And internally, when we're being dull in terms of internal communication, we're excluding our colleagues from the ability to participate and contribute to how we want to be successful, how we want the business to be successful.” From
... See moreKeely Adler added 6mo