future mapping
the why and the how
future mapping
the why and the how
“in being dull, we are excluding consumers from being able to participate in the benefits of what we have to offer. And internally, when we're being dull in terms of internal communication, we're excluding our colleagues from the ability to participate and contribute to how we want to be successful, how we want the business to be successful.” From
... See moreThe joy and the delight of this is to step forward a bit, to be a little bit daring and a little bit courageous, saying, “Well, what if? What if we did that?” We have just played with that idea of what could be possible.
Designing for Emotion / Emotional Ergonomics - Shuya Gong
challenges to long-held assumptions take place when individuals dive deeper and deeper into anticipatory imagination and provocation, and this opens the door to transformative realities that profoundly change the perspective of the foresight practitioner. Consequently, the possibility of these new worlds become an internal experience that can no
... See moreWe need to become better storytellers in such a way that we can, through a variety of media, give people a visceral sense of what a positive future would sound, taste, feel and look like. We need to create stories where the kind of future we want to see becomes commonplace, everyday. We need to tell stories with an underlying sense that the mere
... See moreAs Donella Meadows, co-author of the Limits to Growth studies, asks, ‘How did we arrive at a culture that constantly, almost automatically, ridicules visionaries? Whose idea of reality forces us to “be realistic”? When were we taught, and by whom, to suppress our visions?’