future mapping
the why and the how
future mapping
What if we reframed “living with uncertainty” to “navigating mystery”? There’s more energy in that phrase. The hum of imaginative voltage.
Martin Shaw • Navigating the Mysteries
We need also to cultivate the courage to think about all the things that could happen, the things that are unpleasant to think about, the unusual, the unexpected, the unlikely. It’s not just a matter of reducing our anxiety about exaggerated uncertainties, it’s also about finding certainty in the unknowns—the risk factors, what goes bump in the
... See moreRyan Holiday • Courage Is Calling: Fortune Favors the Brave (The Stoic Virtues Series)
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
Keely Adler • Screenshot 2024-05-30 at 3.32.33 PM.png
imagination, rather than being seen as an ‘essential skill’, is commonly perceived as messy, unpredictable, a bit cheeky, potentially uncontrollable and a frivolous and unprofitable use of time.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Resilience requires a kind of elasticity, an ability to stretch and reach but then to return, to spring back into a former shape—or perhaps to shapeshift into something new if the circumstances require it. Resilience is stretchy where optimization is brittle; resilience invites change where optimization demands continuity. But whether we’re talking
... See moreMandy Brown • Against Optimization
Something sinister happened over the past algorithmically driven decade: brands took a sharp turn toward efficiency and benefits mindshare, often focusing on a laundry list of functional and emotional whoop-de-doos.
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
It’s this paint-inside-the-lines mentality that stokes irrelevancy and meaninglessness. And the whole point of a brand is to create an... See more
From Brand Strategy to Brand Anarchy
It took me a while, but I eventually figured out what he meant. Sometimes the task of rebuilding—of accepting what has been broken and making things anew—is so daunting that it can almost feel easier to believe it can’t be done.
But it can.
But it can.
In practice, a startup nonprofit has several important distinctions from traditional nonprofits: 1) it begins with a large goal and works backwards to identify incremental steps to achieve that goal, 2) it has an iterative, experimental mindset, and 3) it is an internet first organization.