future mapping
the why and the how
future mapping
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
Making systems resilient is fundamentally at odds with optimization, because optimizing a system means taking out any slack. A truly optimized, and thus efficient, system is only possible with near-perfect knowledge about the system, together with the ability to observe and implement a response. For a system to be reliable, on the other hand, there
... See moreMandy Brown • Against Optimization
i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.
“The Official Future” tells us to “think exponentially, act incrementally,” beckoning us to utilize foresight in service of the ever-expanding present systems of quantifying, micro-analyzing, extracting, consuming, and automating. This way of futuring is at the heart of Epistemic Uncertainty. “The Emergent Future” instead challenges us to “ think... See more
The Future Thinker’s Dilemma
lots of this is too nebulous - but the mindset shift from ‘think exponentially, act incrementally’ to ‘think transformationally, act transitionally’ is really potent
... See moreMost critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.
Patrick Tanguay (Sentiers) • 📡 No.338 — Is AI Progress Slowing Down? ⊗ Future Orientation ⊗ the Power of Critical Sensemaking
Whatever work we do to engage people in making change can be deepened and expanded if it has play at its heart.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more
martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel
Thomas Klaffke on LinkedIn: #systemchange #change #changemanagement #changecommunication
linkedin.com