future mapping
the why and the how
future mapping
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
The joy and the delight of this is to step forward a bit, to be a little bit daring and a little bit courageous, saying, “Well, what if? What if we did that?” We have just played with that idea of what could be possible.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
intellectually humble leaders who are open to alternative views may motivate others to contribute more ideas to discussions.
Greater Good • What Does Intellectual Humility Look Like?
The greatest benefit of a brand strategy based on a prediction is that it naturally spells out the business strategy . The expert patient, the third space, the future of movement – all of these predictions lay out strong parameters for the business itself.
Jasmine Bina • There Is No Brand Strategy Without a Prediction
“They dictate business model, product roadmap, UX, values, org chart and so on, in ways that technologies alone cannot. And when brand strategy begets business strategy, there is a beautiful symmetry that only makes both parts stronger.”
TRANSMISSION #38
DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more
DISCOVERY: As I contemplate the evolutionary nature of inspiration, I've begun to sense a deeper connection between creativity and resilience. Just as species that are able to adapt to changing circumstances are more likely to survive and thrive over time, so too are individuals and organizations that are able to innovate and evolve... See more
Transmission #38
Narratives of inevitability have the effect of foreclosing thought and deliberation. If outcomes are inevitable, then there’s nothing to do but assimilate to this pre-determined future, to go along for the ride prepared for us whatever the consequences. As Lauren Collee has recently put it, “Techno-determinist futures … are used to habituate us to... See more
L. M. Sacasas • Resistance Is Futile: The Myth of Tech Inevitability
In tough times, most brands will tend towards path dependency . A study published in the Academy of Management Review showed that good practice quickly becomes best practice, which becomes preferred practice, which becomes locked-in practice. This kind of incumbent thinking will perhaps be even more familiar to those working in an organisation with
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