future mapping

the why and the how

Cultures vary in the degree to which they value openness and tolerate uncertainty. Some cultures lead people to experience anxiety in situations that are ambiguous or unpredictable, and these cultures are structured in ways that make the world seem more stable and predictable through strict rules and laws, shared beliefs, and circumscribed ways of

Greater Good • What Does Intellectual Humility Look Like?

What if we reframed “living with uncertainty” to “navigating mystery”? There’s more energy in that phrase. The hum of imaginative voltage.

Martin Shaw • Navigating the Mysteries

As Donella Meadows, co-author of the Limits to Growth studies, asks, ‘How did we arrive at a culture that constantly, almost automatically, ridicules visionaries? Whose idea of reality forces us to “be realistic”? When were we taught, and by whom, to suppress our visions?’

Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want

Traditionally, organizations have focused on developing specific, easily replicable functional or technical skills. Not only were these skills easier to teach but organizations were also operating in a more stable, predictable environment at the time. In that environment, executing repeatable processes to produce standardized products and services

Exploring where impediments are hard, where they are soft and when they can be ignored is powerful.

Stephanie Dinkins • Afro-Now-Ism

In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.

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From Brand Strategy to Brand Anarchy

[Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…

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as Albert Einstein was famous for saying, “ No problem can be solved from the same level of consciousness that created it ” Put another way, you can’t solve a problem within the context of that problem.

TFSX • The Future Thinker’s Dilemma

Organizations can help cultivate these capabilities by providing workers with the tools and safe spaces to experiment, explore, and envision possible futures. By empowering workers to ask questions about their work, leaders can lean into a more open evolution and disruption of work that values human sustainability and organization-wide co-creation.