future mapping

the why and the how

If we’re to resist the gravity well of banality, extract ourselves from of the containers of the past, escape the stifling grip of pre-packaged thinking, refuse to be complicit in the astro-turfing of culture, and create better, desired futures rather than merely slipstream into default ones, then what we really need is imagination. And the... See more

martin weigel • Fighting The Astro-Turfing Of Culture, The Gravity Well Of Banality, And The Stifling Grip Of Pre-Packaged Thinking — Martin Weigel

A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future

Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power

Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.

Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more

Jasmine Bina • There Is No Brand Strategy Without a Prediction

Creating New Units of Culture

conceptbureau.com

[Video] Edward Cotton on LinkedIn: The debate about the importance of creativity is ongoing. Adam Morgan and…

linkedin.com

Against Optimization

Mandy Brown aworkinglibrary.com

TL:DR — It is impossible for organisations to “demonstrate their impact” if they work in complex environments. Asking them to do so requires them to create a fantasy version of the story of their work. This corruption of data makes doing genuine change work harder because it is difficult to learn and adapt from corrupted data.

Rodrigo Turra from The Nexialist • 🛗✨The Nexialist #0133

Ultimately, preserving optionality means paying attention and looking at life from multiple perspectives. It means building a versatile base of foundational knowledge and allowing for serendipity and unexpected connections. We must seek to expand our comfort zone and circle of competence, and we should take minor risks that have potentially large... See more

Farnam Street • Preserving Optionality: Preparing for the Unknown - Farnam Street

Naturally, these three ideas — uncertainty ability, the experimental organization, and strategy as creation — are just a sampling of the approaches we see emerging as complements to strategy in more stable markets. Uncertainty science doesn’t invalidate the prior strategic frameworks, but it does draw a boundary line, arguing that if you want to... See more