future mapping
the why and the how
future mapping
What incremental changes do we make to our internal algorithms to lurch our way to ever-more confident means of thriving in this world? The question is not only what injustices are you fighting against, but what do you in your heart of hearts want to create?
Stephanie Dinkins • Afro-Now-Ism
ideas, not technology, are what impact the future the most .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Whilst incumbents might gravitate to jumping on the latest trend bandwagon or worse – playing into a lazy audience insight – Challengers lean into the fact that they have set themselves ambitions that might feel bigger than their brand. They continually find ways to recontextualise and evolve their message to keep them fresh.
eatbigfish. • Fear Indifference Not Rejection
“worry is a misuse of imagination”
With all of these companies, the future prediction at the center of the brand was moving from the technology to a larger idea. Kia President and CEO Ho Sung Song made it clear that, “It’s no longer about machines, it’s about people.”
Jasmine Bina • There Is No Brand Strategy Without a Prediction
when you aren’t just dismantling the narrative but providing another one, you are creating a new reality for your audience.
Rebecca Johnson • Drawing Wisdom From the ‘Weird’
There is a peculiar attitude, here at the beginning of the 21st century. On the one hand, we agree things aren’t fine. On the other hand, there’s a widespread feeling that there’s nothing to be done .
What is a Design Culture?
When we create safe spaces, time away from screens, ‘Yes, and’ spaces, working with other people over tasks that facilitate connection and craft a narrative that offers a hopeful take on the future, the world can start to come back into focus.