future mapping
the why and the how
future mapping
Whatever work we do to engage people in making change can be deepened and expanded if it has play at its heart.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
Ultimately, preserving optionality means paying attention and looking at life from multiple perspectives. It means building a versatile base of foundational knowledge and allowing for serendipity and unexpected connections. We must seek to expand our comfort zone and circle of competence, and we should take minor risks that have potentially large... See more
Farnam Street • Preserving Optionality: Preparing for the Unknown - Farnam Street
This transmission invites us to see inspiration and creativity not as a luxury or a frivolous pursuit, but as an essential capacity for navigating the challenges and opportunities of a rapidly changing world. By cultivating creative resilience, we may not only unlock new sources of insight and innovation, but also develop the strength and... See more
Transmission #38
ideas, not technology, are what impact the future the most .
Jasmine Bina • There Is No Brand Strategy Without a Prediction
Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
The problem (or at least one of the problems) is that the twin edicts to simultaneously optimize your team and life and to be flexible in light of an uncertain future are in opposition to each other. Optimization presumes a kind of certainty about the circumstances one is optimizing for, but that certainty is, more often than not, illusory.
Mandy Brown • Against Optimization
inside-out & outside-in thinking combined, alongside strong brand strategy, are how brands get to rich new spaces for breakthrough innovation.
Keely Adler • Screenshot 2024-05-30 at 3.32.33 PM.png
“in being dull, we are excluding consumers from being able to participate in the benefits of what we have to offer. And internally, when we're being dull in terms of internal communication, we're excluding our colleagues from the ability to participate and contribute to how we want to be successful, how we want the business to be successful.” From
... See more