future mapping
the why and the how
future mapping
We need also to cultivate the courage to think about all the things that could happen, the things that are unpleasant to think about, the unusual, the unexpected, the unlikely. It’s not just a matter of reducing our anxiety about exaggerated uncertainties, it’s also about finding certainty in the unknowns—the risk factors, what goes bump in the nig
... See moreRyan Holiday • Courage Is Calling: Fortune Favors the Brave (The Stoic Virtues Series)
But, then, ultimately, we get to this somewhat stark moment of conviction – a decision without certainty but with some level of instinct and belief. The work you’ve done is a big input, but then, I find there’s something else, too. It’s some combination of understanding, excitement, experience, gut, and fear. And this process repeats throughout our... See more
Mario Gabriele • Modern Meditations: Rebecca Kaden (Union Square Ventures)
Design The Future
youtube.comDesigning for Emotion / Emotional Ergonomics - Shuya Gong
“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
as Albert Einstein was famous for saying, “ No problem can be solved from the same level of consciousness that created it ” Put another way, you can’t solve a problem within the context of that problem.
TFSX • The Future Thinker’s Dilemma
A strong interest in the role of futures, as well as planting narrative ‘seeds’ that could be harvested in the future
Abi Knipe • Conditions to Flourish: Understanding the Ecosystem for Narrative Power
In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.
The best... See more
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From Brand Strategy to Brand Anarchy
... See moreMost critically, these roles tend to be self-reinforcing. Organizations using fear-based future narratives often develop risk-averse cultures that further reinforce defensive positioning. Conversely, organizations with aspirational future narratives tend to attract optimistic, innovation-minded talent that strengthens their future-positive culture.
Patrick Tanguay (Sentiers) • 📡 No.338 — Is AI Progress Slowing Down? ⊗ Future Orientation ⊗ the Power of Critical Sensemaking
Exploring where impediments are hard, where they are soft and when they can be ignored is powerful.