future mapping
the why and the how
future mapping
Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that... See more
Jasmine Bina • There Is No Brand Strategy Without a Prediction
The joy and the delight of this is to step forward a bit, to be a little bit daring and a little bit courageous, saying, “Well, what if? What if we did that?” We have just played with that idea of what could be possible.
Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want
tomorrowing — an active mindset of anticipating challenges and opportunities rather than passively waiting for the future.
Sarah DaVanzo • Gen Z’s Curiosity Fingerprint for the Future
This transmission invites us to see inspiration and creativity not as a luxury or a frivolous pursuit, but as an essential capacity for navigating the challenges and opportunities of a rapidly changing world. By cultivating creative resilience, we may not only unlock new sources of insight and innovation, but also develop the strength and... See more
Transmission #38
Exploring where impediments are hard, where they are soft and when they can be ignored is powerful.
Stephanie Dinkins • Afro-Now-Ism
i think maybe a useful tool for working is; whenever i start believing things are impossible, i am simply tired and need rest. i can begin again when i have the energy to believe in possibilities. i am not a negative person, i am just exhausted.
In tough times, most brands will tend towards path dependency . A study published in the Academy of Management Review showed that good practice quickly becomes best practice, which becomes preferred practice, which becomes locked-in practice. This kind of incumbent thinking will perhaps be even more familiar to those working in an organisation with
... See moreeatbigfish. • The Cost of Mediocrity
Path dependency is alive and well throughout businesses as mediocre, middle-of-the-road thinking doesn’t rock the boat, whether you are in product development or marketing. But, from what we see, this type of behaviour also doesn’t reap any great rewards. This is why Challenger brands question incumbency at every level of their organisation in
... See moreeatbigfish. • The Cost of Mediocrity
great strategy is more about facilitation than it is about creation. It’s the process of unearthing what is true for an organization, matching that with opportunities in the world and creating pathways so that more people can participate in that work.
Strategy is an act of democratization in an organization. It’s prying the understanding from the... See more
Strategy is an act of democratization in an organization. It’s prying the understanding from the... See more
who makes a good midwife?