future mapping

the why and the how

intellectually humble leaders who are open to alternative views may motivate others to contribute more ideas to discussions.

Greater Good • What Does Intellectual Humility Look Like?

The first one, shifting from groupthink to Responsible Disobedience , is all about unlocking better outcomes. Breaking away from conformity and disobeying the expected, but doing so with a principled compass. Challenging not for the sake of rebellion, but for the pursuit of a sustainable, equitable, and human-centric future.

From Groupthink to Responsible Disobedience

“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024

And basically, my gripe is, we collectively generally treat every transition the way I used to treat “time for recess”: This is just going to happen, so let’s not focus on how it’s going to happen, or whether the getting there is hard. Let’s just get from here to there, OK? And then we can be there and forget about here.

Sophie Lucido Johnson from You Are Doing A Good Enough Job • It's Going to Take You Longer to Get to Work

We need to deepen our storytelling of one specific kind of story, however – namely, the kind of story that can allow us to imagine a future replete with possibility.

Rob Hopkins • From What Is to What If: Unleashing the Power of Imagination to Create the Future We Want

We need three things to release our imaginative power and exercise that muscle:

* Dedicated time and space to unblock our imagination.

* Permission, which is often withheld in a performance culture, where people may fear humiliation or being laughed at if they exercise imagination.

* Help through portals and exercises, which unlocks not just the... See more

Medium • Rewilding the Imagination

In 2024, it’s easy to forget that iconic brands—those that win by riding cultural waves and becoming deeply associated with new cultural aspirations—must look to cultural idea markets first. A cultural idea market comes from the collective consciousness; it’s an aspiration or belief that a culture can unite around and become excited about.

The best... See more

From Brand Strategy to Brand Anarchy

Sociologist Elise Boulding calls this ‘temporal exhaustion’, arguing that ‘if one is mentally out of breath all the time from dealing with the present, there is no energy left for imagining the future.’