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The admonition to “think out of the box” when it comes to innovation is apt. Such thinking is both a source of progress and necessitated by progress.
Albert Wenger • Progress vs. Categories
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Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets
Al Ramadan, Dave Peterson, Christopher Lochhead,
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Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation
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Innovation has therefore focused on two strategies: quantum leaps in product performance enabled by breakthrough technologies, and improved product solutions enabled by better analysis of users’ needs. The former is the domain of radical innovation pushed by technology, and the latter of incremental innovation pulled by the market (see figure 1-1).
... See moreRoberto Verganti • Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean
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