added by Keely Adler · updated 4mo ago
- As Mark Bonchek highlights in his widely popular Harvard essay:“Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world. Don’t sell a product, sell a whole new way of thinking.”
from From Product/Market Fit to Language/Market Fit: A New Brand Storytelling Framework by Sari Azout
sari and added
- However, true innovation and disruption comes from those outsiders courageous enough to believe they can enter a field and do it differently. The lesson here is that how you think is always more valuable than what you think.
from The Profile: The billionaire who lived a double life & the news giant cracking from within by Anthony Pompliano
sari added
- Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to customers. Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products t... See more
from Steve Jobs about go to market strategy by Steve Jobs