Keely Adler
@keelyadler
brand strategist by trade; time-traveling futurist at heart. core team @ RADAR. find me most places @keels223.
Keely Adler
‘exploratory social science’.
from Another World Is Possible: How to Reignite Social and Political Imagination by Geoff Mulgan
- great strategy is more about facilitation than it is about creation. It’s the process of unearthing what is true for an organization, matching that with opportunities in the world and creating pathways so that more people can participate in that work.
Strategy is an act of democratization in an organization. It’s prying the understanding from the f... See morefuture mapping and
who makes a good midwife?
- Ideas, not technology or invention, are what change the future most, and that is what you should be betting on. Parsley has great tech, but it is the shifting cultural convention that will change their future, and every day they are speeding that change along.
The future isn’t new technology. The future is changed people. Your brand should be placin... See morefrom There Is No Brand Strategy Without a Prediction by Jasmine Bina
“in being dull, we are excluding consumers from being able to participate in the benefits of what we have to offer. And internally, when we're being dull in terms of internal communication, we're excluding our colleagues from the ability to participate and contribute to how we want to be successful, how we want the business to be successful.” From
... See more“We are so persuaded that the need for efficiency to rush from meeting to meeting, decision to decision, we're not stepping out on the balcony and really seeing it what it is.” From On Strategy Showcase: Adam Morgan on the cost of dull advertising, May 5, 2024
"The future will have enough robots. Brads will stand out by not being one of them." - Adam Morgan
Companies are built to be predictable and stable. That's a bad thing in today's world.
Organizations can help cultivate these capabilities by providing workers with the tools and safe spaces to experiment, explore, and envision possible futures. By empowering workers to ask questions about their work, leaders can lean into a more open evolution and disruption of work that values human sustainability and organization-wide co-creation.
... See more- Innovation begins with inspiration. Positive visions of the future inject people with imagination, which pulls the future forward.
from Peter Thiel’s Religion by perell.com