As the B2B space demands, one of our goals is to achieve a complete alignment between our marketing and sales teams. And we are firm believers that that is the right path to sustainable business growth.

Also, if you don’t exactly feel you’re suited for design, but definitely know that just switching up lorem ipsum for copy isn’t the best route to go if you want happy users, stay with me. Your instincts are not wrong.

So, if you’re a product manager wondering how to help a fellow copywriter become better and understanding UX and eventually joining your product team on the journey of perfecting that sweet spot of UX along with the rest of the team, hear me out.

Here's what you'll learn:- What's the difference between cold outreach and consent-based email marketing- How legal norms address different types of email- What email "types" are used at different stages of SaaS lifecycle journey: marketing, transactional, lifecycle

In this article, they slice and dice different email types, so that you can speak the right lingo — and pick the right tools in the ocean of different email platforms.