Collections

[mind]136

Think wisely.

Julian Paul

Neverrr neverrrr look desperate in life. Remain calm during hard times. Understand it’s just your time to suffer like every great man before you.

it starts as a mindset, because your mindset is like the lens through which you see the world, it affects ALL the energy you put out, and thus, receiv

[self]110

Feel better.

Julian Paul

I stopped caring and I stopped trying, and somehow I still felt tired. Little did I know you can be just as exhausted from not trying as you can from

Your greatest priority should be to take life less seriously. Every bit of exhaustion you've felt has come from your own thoughts. You think you need

[wants]7

For when you're ready.

Julian Paul

Focus on what you want. Don’t focus on what/who doesn’t want you. ~ Julian Paul

You can’t force readiness. What’s for you will be ready. What’s for you will want you. Right now. So let go of desiring to have what’s not yours and f

I think a lot of people want to be but they don’t want to do. They want to have written a book, but they don’t want to write the book. They want to be

[ai]19
Julian Paul

The problem is that LLMs inherently lack the virtue of laziness. Work costs nothing to an LLM. LLMs do not feel a need to optimize for their own (or

People who insist that every product decision should be metrics-driven would also have to logically admit that theirs will be the first job to get aut

[write]12
Julian Paul

Aristotle invented the word “entelechy” to refer to a thing that has its own principle of development within it, a vital force that propels it forward

When I started writing this book I honestly didn’t know if anyone would find it interesting. I didn’t really care though.I felt compelled to make some

During the first two centuries of the Roman Empire, there spread a practice known as hypomnēmata, a type of notetaking system, used as a tool for medi

[trends]24

Supporting arguments.

Julian Paul

The paradox of ‘on trend’ By the time you get around to embracing the fashion of the moment, it’s almost certainly too late. The leading edge is defin

“The trouble with market research is people don’t think what they feel, they don’t say what they think, and they don’t do what they say.” (David Ogilv

if coding was the moat why isn't everyone rich?

Status symbols It’s pretty astonishing how far people will go to announce various forms of status: College logo sweatshirts Flat abs A g

[creativity]22
Julian Paul

Maybe cognitive minimalism— identifying which mental loops actually matter, and pruning the rest— isn't deprivation but liberation.

I’ve got a theory. When people don’t create music art ideas anything… they start creating problems instead. Unused energy gets weird.

[distribution]24

Make known.

Julian Paul

Sometimes, back pain is felt in the thighs or even the ankles. But treating the part that hurts does nothing to address the real problem. Most b

If you want to change people's minds, you have to be patient. Almost nobody will come around to your position on the first encounter. Plant the seed,

We've fallen for the trap of thinking something doesn't exist if it isn't on the Internet. Maria Popova: "The internet is a surface level of the oce

“Because you’re the cheapest” If we choose you based on price, please don’t be surprised if we leave the moment someone else uses the same tactic

[people]44

Live interconnected.

Julian Paul

Any situation is fixable if you’re good with words because words literally make up the meaning infrastructure, control the traffic of desire, and reor

“I think you really can feel it with companies where the people creating the products are inherently interested in culture,” he says. “They’re not tou

Manipulation is a tactic to make someone react, so you can validate your victimhood.

[love]10
Julian Paul

The paradox is that it takes discipline to stay open. Detachment is the easy reflex, like closing a window at the first sign of rain; it costs nothing

What is love? Ask 19 geniuses. Get 19 answers. • Plato: It's remembering a soul. • Freud: It's desire in disguise. • Buddha: It's letting go. • Nietz

[photo]1

Visualization

Julian Paul
[design]11
Julian Paul

“Sometimes magic is just someone spending more time on something than anyone else might reasonably expect.” —Teller

reduce until it’s clear and refine until it’s right

Maybe cognitive minimalism— identifying which mental loops actually matter, and pruning the rest— isn't deprivation but liberation.

[distribution]5
Julian Paul

Bill Bernbach, founder of advertising agency DDB, reminds us that it is not enough to be right — you must also be compelling: "A dull truth will not

[parenting]2
Julian Paul

26 weapons grade parenting tips: 1/ Give them a "heads up," 5 minutes until bedtime, 10 minutes before leaving the playground 2/ Look at the world m

it is my strong belief that in a world of constant change and nearing AGI, rather than obsessing over teaching my children specific skills to compete

[read]3

On consuming words.

Julian Paul

Doris Lessing on reading: “There is only one way to read, which is to browse in libraries and bookshops, picking up books that attract you, reading on

[money]2
Julian Paul

Impatience is an expensive emotion. Every app wants your decision in seconds. Every employer wants results this quarter. Every investment platform pr

[sound]1

All about the good noise.

Julian Paul
[manifesto]28

why companies do.

Julian Paul

On: "To ignite the human spirit through movement"

Amazon: “to be Earth's most customer-centric company"

Stripe: “Increase the GDP of the internet.”

Sublime is an ethos-driven company. Here is what we believe: Intention > Attention The destruction of our attention compromises our ability to make su

[manifesto]2
Julian Paul

Sublime is an ethos-driven company. Here is what we believe: Intention > Attention The destruction of our attention compromises our ability to make su

[founder]13
Julian Paul

material solutions can't fix spiritual problems

My top takeaways from Matt MacInnis , COO/CPO at Rippling : 1. Extraordinary results demand extraordinary efforts. “If you ever find yourself in the

san francisco has a strange gravity, attracting people who want to build the future, and also those who want to be seen building the future. the resul