Define the user journey before you define the feature.
Who is the user? — How would you classify this group of people? What do they care about? What are their habits?
What problems do they encounter? — What do they want to achieve? What are their pain points? How do they think and behave? What evidence do we have for believing this?
Within the last year, we’ve made two strategic partnerships with Shaan Puri (My First Million podcast) and Nick Huber (Bolt Storage / Sweaty Startup). Their audiences have significantly accelerated Shepherd’s growth.