The best lead generation companies usually have some combination of a distinguished and highly trusted brand and a proprietary channel or value proposition they use to acquire customers that competitors cannot replicate. These companies typically have staying power and defensibility, are highly differentiated, and immensely more valuable than compe... See more
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more
The downside of lead generation businesses is that they can be a race to the bottom if they're in a crowded and competitive market. The barriers to entry are essentially aggregating supply (i.e. buyers of leads or businesses willing to pay for new customers) so there is little in the way of defensibility. The other downside is that they are very tr... See more
More broadly, what will remain are jobs to be done. Software needs to be stable and predictable and have infrastructure to run on; that is a lot easier to buy from an entity than to manage yourself. Businesses don’t want to be IT departments; they want to actually achieve business results, and any time spent trying to get stuff to work is a waste o... See more
Why would any company pay when they could get software for free? And yet we saw the opposite: open source software enabled an explosion in software products that yes, people paid for.
You and your ragtag team of engineers likely won’t be able to create something that is competitive with any big incumbent product.
However, you can build features, seed content, and brand it in a way that is so obnoxiously relevant for a particular group of people that their… Show more
There is no ideal pitch deck. The narrative depends on what you’re building—but I really like this one:
1. Vision for the world in 5 years
2. The novel wedge that will get you there
3. How you plan to distribute it
4. What could go wrong
5. What you’ll prove by the time you need… Show more
As you build newthing you will discover that building a newthing is a strange act where the harder you go about trying to do it, the harder it becomes. It will resist direct force and control. The more you relax and allow it to speak through you, however, the easier it will be.