Marketplaces, Lead Generation, and Brokerages

The other is ideally lead gen. You're creating relationships that otherwise wouldn't have been created. The thing you try to avoid is "Okay, I have a relationship with my car repair man, my hair stylist, my whatever and it's a frequent relationship." Those don't do well because the service provider, they'll pay a little bit for convenience. They'll... See more

There are so many ways to purchase B2B leads that once you nail product marketing to differentiate your offering, you are on your way to success

Marketplace for buying and selling small businesses: SMBs make up 99% of US businesses. Right now, the current buying and selling methods are broken — they occur primarily offline (newspaper ads, posters, word of mouth) There are a few online competitors (a signal of demand), but they are outdated. The experience can be reimagined and automated. Li... See more

Derived products are rarely seen in marketplaces because this data is better used internally to improve matching on commission-based marketplaces or lead generation in paywalled marketplaces. In rare cases, marketplaces targeting complex and opaque markets, like Leaflink, can provide aggregated and anonymized market data as a part of a paid tier.

We look at [the taxonomy of B2B marketplaces] in a couple of different ways. High-level, there are aggregators, managed marketplaces, channel marketplaces, vertical SaaS-enabled marketplaces, and then tech-enabled brokerages.