Jesse Burkunk

Skinner’s three key insights — immediate rewards work better than delayed, unpredictable rewards work better than fixed, and conditioned rewards work better than primary — were found to also apply to humans, and in the 20th Century would be used by businesses to shape consumer behavior. From Frequent Flyer loyalty points to mystery toys in McDonald... See more

describe the cosmic humor that's hidden in the problem you're currently struggling with

You see, all strategy is defined by movement. Regardless of whether you are a planning fundamentalist or, like me, a proponent of more adaptive methods, the point of the strategic exercise is to move the organization. The difference between the two schools of thought is that while adaptive strategy is concerned with direction, strategic planning ob... See more

“A way of doing something original is by trying something so painstaking that nobody else has ever bothered with it.” – Brian Eno, via Seb Emina’s Read Me newsletter.