Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵 https://t.co/R5R1ys44f3
That’s a problem. Open up any website or app that was made in the past ten years and you’ll see they almost all look the same. This bland Bauhaus-era of UX design is easy to replicate, doesn’t require a whole lot of skill, and has no personality. Swap out the logo on any of these minimalist websites and try to guess which company it is. Good luck.
