Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵 https://t.co/R5R1ys44f3

Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵 https://t.co/R5R1ys44f3

Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Radek Sienkiewiczvelvetshark.com
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Why We Crave Software With Style Over "Branding"

Molly Mielkefuture.a16z.com
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Logos That Last

Allan Peters

amazon.com
Cover of Logos That Last