Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:𧾠https://t.co/R5R1ys44f3
A brand is not âa logoâ, nor is it even strictly âdesignâ. A brand is an experience, a feeling, a sense and a vibration that oozes out of every interaction (however fleeting) between your business and a prospective client.
We donât talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on âvibesâ or âlookâ or âmoodâ is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any entity thatâs successful across industries, you know its aesthetic. A singular company doesnât just h
... See moreChoose your colors carefully, taking into account the meaning that the colors may invoke.
Your eye travels across the visual and arrives at the label, connecting the elements more naturally than a key can.
