Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵 https://t.co/R5R1ys44f3
We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any entity that’s successful across industries, you know its aesthetic. A singular company doesn’t just h
... See moreDesign also has a real impact on how we value things. Sites with a design optimized to what the brain likes will be more trusted and liked.
