Notice how logos recently all look the same? Not because it...

Notice how logos recently all look the same? Not because it makes them look better... But because of THIS psychological trick that manipulates your brain. That's why Google, Microsoft, and Airbnb are all doing it. Here's the full explanation:🧵 https://t.co/R5R1ys44f3

Hosun

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The Danger of Minimalist Design (& the death of detail) A short thread...

The Cultural Tutor

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Often founders think brand is a logo or the colors, and that it’s something you can think about later. With @linear we thought about it the brand from the day one. But brand is not a logo, colors or the website. It’s what you stand for as a company. You then build the brand in… Show more

Karri Saarinen

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“I love it” at very first glance of a new brand means it’s too familiar (and explains why cohorts of new DTC brands all look the same). The better sign is when, at first glance, you’re a little uncomfortable - need to brew on it - and then gradually like it more and more…

scott belsky

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Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Radek Sienkiewicz velvetshark.com

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Best definition of brand I've ever seen. In a world where everything is becoming commoditized, understanding what makes a brand is key. h/t @ThisIsSethsBlog

Alex Lieberman

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anytime i have a client that loves a logo concept but is hung up on the fact that it "looks like ____'s logo", i show them this:

techbimbo

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Best explanation I've seen of what makes a "brand" By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ

Lenny Rachitsky

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subconscious signs of the quality of the site, and might be communicated through branding, color scheme, typefaces, or content imagery.

Why Do So Many Brands Change Their Logos and Look Like Everyone Else?

Ben Hunt • Convert!: Designing Web Sites to Increase Traffic and Conversion