We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

When you’re willing to look cringe, a whole world of opportunity opens up. You realize you can’t please everyone so you stop trying. You just focus on winning your game. If you’re trying to make in on the internet, you’re playing a different game than 99% of people—so stop trying to play their game. When you focus on your game 100%, you’re free to ... See more

People read nonfiction to learn and to feel. My framework for ensuring a blog post accomplishes both is to start with a first draft that focuses on "novel" ideas.

A novel idea is one that's not just new to the reader, but also significant and not easily intuited. Think of it as new and worthwhile . I've identified five categories:

• Counter-intuitive —

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A good strategy always contains three elements: Diagnosis (define the nature of the challenge in simple terms), Guiding Policy (the overall approach you've chosen to use) and Coherent Actions (steps required to carry out the policy).

“The art world is a very different place to the music industry. It is considerably less sure of itself. The music industry knows that the power of a perfect song is universal and that there is no way to deny this. This is why, as previously noted, it can absorb any attack. The art world is on far shakier ground. To generalise, the products of the a... See more