Picking a few hits requires a tolerance for many bad ideas, mediocre ideas, and even good ideas cursed with bad timing. Above all, it requires a business model that supports the inevitability that most new things fail; the most promising ideas often attract a chorus of skeptics; and one big hit can pay for a thousand flops.

As a first point, the Hook, we get to know Harry Potter and the story’s context. He lives with his aunt and uncle in a basement. He later discovers that he is a wizard and that his destiny is to go to Hogwarts, the school of magic. This phase is Plot Turn 1, i.e., the first turning point in the plot.

The antagonist begins to be recognized. A troll a... See more

Dean Simonton, a psychologist, has spent his career studying creative productivity. He has found that even creative geniuses, what some may call David Guetta, have a hard time recognizing when they have a hit. Simonton spent some time studying Beethoven and spoke about him,

“Beethoven’s own favorites among his symphonies, sonatas, and quartets are n... See more

Your ads are saying, “look, I’m don’t have Porsche’s speed or Chevrolet’s muscles. I’m not as sexy as Mercedes-Benz and I’m not as classy as Cadillac. I’ll never be as patriotic as Ford because I’m German to the core. I know what I am…and I’m proud of it. I’m not made to be shown off, I’m made to be functional: my purpose is to get you from point A... See more