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Hit Makers: The Science of Popularity in an Age of Distraction
This is the first thesis of the book. Most consumers are simultaneously neophilic—curious to discover new things—and deeply neophobic—afraid of anything that’s too new. The best hit makers are gifted at creating moments of meaning by marrying new and old, anxiety and understanding. They are architects of familiar surprises.
Derek Thompson • Hit Makers
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WHY DO PRODUCTS, IDEAS, AND BEHAVIORS CATCH ON?
Jonah Berger • Contagious: Why Things Catch On
If there’s one thing that I really want to get across here is that the book is only a success because people want to read it. As I said before, the majority of non-fiction writing is just way too long — I’ve read so many books where the author took an interesting idea, and made it tedious by repeating the same point over and over again, or by citin... See more
Alec Leach • How I sold 10,000 books without a book deal, an agent or Amazon
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Journalist Derek Thompson sums up this approach succinctly: “To sell something surprising, make it familiar; and to sell something familiar, make it surprising.”
Patrick Morgan • The Most Advanced Yet Acceptable Products Win
