updated 4d ago
Contagious: Why Things Catch On
WHY CHEERIOS GETS MORE WORD OF MOUTH THAN DISNEY WORLD
from Contagious: Why Things Catch On by Jonah Berger
Zach Kirshner added 5mo ago
.h2WHY DO PEOPLE BUZZ ABOUT SOME PRODUCTS MORE THAN OTHERS?
from Contagious: Why Things Catch On by Jonah Berger
Zach Kirshner added 5mo ago
.h2EXERCISE MAKES PEOPLE SHARE
from Contagious: Why Things Catch On by Jonah Berger
Zach Kirshner added 5mo ago
.h2Leveraging game mechanics requires quantifying performance.
from Contagious: Why Things Catch On by Jonah Berger
One way to generate surprise is by breaking a pattern people have come to expect.
from Contagious: Why Things Catch On by Jonah Berger
KIT KAT AND COFFEE: GROWING THE HABITAT
from Contagious: Why Things Catch On by Jonah Berger
Zach Kirshner added 5mo ago
.h2Principle 3: Emotion When we care, we share. So how can we craft messages and ideas that make people feel something?
from Contagious: Why Things Catch On by Jonah Berger
- Practical Value
from Contagious: Why Things Catch On by Jonah Berger
MINTING A NEW TYPE OF CURRENCY
from Contagious: Why Things Catch On by Jonah Berger
Zach Kirshner added 5mo ago
.h2