
Contagious: Why Things Catch On

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
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Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas
Dan Zarrella • 1 highlight
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The Impact Equation: Are You Making Things Happen or Just Making Noise?
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