J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
I love how every room in the home evokes a different feeling, some more dramatic than others. It’s opulent but not overly so, even with multiple chandeliers!
Eugene Schwartz , the mastermind behind many brilliant advertising campaigns, on how to write a good ad:
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the... See more
James Clear • 3-2-1: Anticipation vs. Expectation, How to Write an Ad, and the Definition of Love | James Clear
“I have no time to rush”
A quote about pausing from Tara Brach telling the story of a mother of a young child who was diagnosed with cancer.
Bezos, when asked where he gets the confidence to attempt to build companies of such massive scale, like Amazon and Blue Origin.
He responds:
“I think it’s generally human nature to overestimate risk and underestimate opportunity. And so I think entrepreneurs in general would be well-advised to try and bias against that. The risks are probably not
... See moreThough artists generally aren’t aware of it, that end work is a by-product of a greater desire. We aren’t creating to produce or sell material products. The act of creation is an attempt to enter a mysterious realm. A longing to transcend. What we create allows us to share glimpses of an inner landscape, one that is beyond our understanding. Art is
... See moreRick Rubin • The Creative Act: A Way of Being
