J. Danielle

It is often in the cradle of friendship — a word not to be used carelessly — that our creative energies are strengthened and renewed.

If media companies can’t figure out how to be the bundlers, other layers of the ecosystem — telecoms, devices, social platforms — will.

“The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism,” she continued, emphasising the shift towards truly living your life rather than simply purchasing a lifestyle through trending products.