J. Danielle

There are two kinds of writing; alive writing and dead writing. Alive writing invokes sensuousness, expansion, and insight. It transforms and enlarges its reader. It is a kind of disclosure; simultaneously immanent and transcendent. Dead writing is passive, sentimental and afraid of telling the truth. It discloses nothing except its own... See more

The person who is best suited to us is not the person who shares our every taste (he or she doesn’t exist), but the person who can negotiate differences in taste intelligently — the person who is good at disagreement. Rather than some notional idea of perfect complementarity, it is the capacity to tolerate differences with generosity that is the

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The hyperlink, in this sense, is the building block of the modern internet.

In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.