J. Danielle
@jasminedanielle
strategist. writer. tinkerer. hobby hobbyist.
J. Danielle
lettersfromthebside.substack.com
“The prevalence and pure amount of microtrends has made it impossible to understand or participate.”
New York Times • rw-embedded-content[https://www.nytimes.com/interactive/2025/03/07/style/gen-z-trend-cycle.html]
too many trends, not enought taste
Trends have always accelerated consumerist culture while simultaneously encouraging playfulness and whimsy. Now, It is impossible to keep up with the onslaught of micro-trends not only because our brains have limited capacity but also because our bank accounts aren’t infinite (at least for most of us).
"There is freedom in constraints."
- Timothy Keller
What We’re Reading Archive - Behavioral Scientist
behavioralscientist.org
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
linkedin.com
“Everybody worships. The only choice we get is what to worship”
David Foster Wallace, This is Water
There is a growing desire among Gen Z to reclaim their autonomy from their phones and remove themselves from what Shaz describes as a passive state of being. Last year, anti-tech activist and writer August Lamm predicted that abstention would be the next big thing. On X, she wrote: “I’m calling it right now, abstention is the new big thing;... See more
Halima Jibril • Why some young people are ‘quitting’ music
tracing trends and how to win with gen-z
Still skeptical if we are over the age of hyper-consumption. I do think the angst felt by existing in a passive state of being is true.
The 21st-century single woman is the one who has to prove her complete humanity by performing her contentment. She is empowered; she’s badass; she slays. She might also grieve—but no one really wants to talk about that.
Recently saw a comment on a video of a woman dancing with her cat joking that this is why there’s no loneliness crisis for women. However, not sure that’s true. Society still can’t accept a single woman.