J. Danielle

True disconnection, like true wilderness, is an empty goal. Whether we have shunned social media or not, the internet does not cease to exist as a driving force in the world, any more than ecological systems cease to shape our lives the minute we reach the end of the forest trail and hop back in the car. The concepts of the “offline world” and the... See more

What do you wish Strategists would do more of?

• “Find opportunities for action, and not just diagnostics.”


• “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or

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“We started talking about vibes in September 2020,” says Dr Antonia Ward, chief futurist at trends intelligence company Stylus. “We were looking at how social media was reflecting a more chaotic mood. Before that, platforms such as Instagram had been quite buttoned down and filtered, but something shifted. We began sending a more impressionistic... See more

At the same time, from the very beginning, the land of the free has also been about the freedom to make and spend money. America put God on our money, but for many Americans, money is God.