J. Danielle

It’s been endlessly argued that algorithms influence too much of what we watch, listen to, read, and even think. Personal taste erodes while decision-making is outsourced to the platform.

she crystallized a cultural mood

“The thrill of a vibe is that it leads with emotion, not with spending power. It feels like playing hooky from a world where we are kettled by capitalism,” she continued, emphasising the shift towards truly living your life rather than simply purchasing a lifestyle through trending products.