J. Danielle

to write is human, to edit is divine.

How to avoid cynicism:

Act in ways opposite to your instinct. If you hate something, find out more about it. Again ask 'What is this?', 'Who made this?', 'Who is this for?' Genuinely. Never stop doing this"

-via @being_on_line

"Let everything happen to you
Beauty and terror
Just keep going
No feeling is final."

(Rainer Maria Rilke)

How to Read a Collection

1. Context & Conversation

• Who: Who designed it? What’s their background and prior house (if any)?

• Where: Which fashion house is this for? What are that house’s historic codes (silhouettes, motifs, colors, materials)?

• How: How does this designer engage those codes — homage, reinvention, or rebellion?

2. Silhouette & Proportion

• Wha

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,