microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation, b
... See moreJack Trout • Positioning: The Battle for Your Mind
Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.
APG Ltd • How not to Plan: 66 ways to screw it up
ONE OF A’KIND | A’JA WILSON | NIKE
youtube.comNikes been up lately. A really great ad. Why? Because it highlights something so special to Black girlhood and you can tell that Black women were involved in this.
What if advertisers and marketers made ads as though people’s attention were a gift for which they should be grateful?
