microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
ONE OF A’KIND | A’JA WILSON | NIKE
youtube.comNikes been up lately. A really great ad. Why? Because it highlights something so special to Black girlhood and you can tell that Black women were involved in this.
What if advertisers and marketers made ads as though people’s attention were a gift for which they should be grateful?
something I keep coming back to every year
In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.
Faris Yakob • Quantum advertising
"Growth for the sake of growth is the ideology of a cancer cell."
– Edward Abbey
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link
Every now and then i return to this list. Regardless of whether i feel i… | 🍣 Rob Estreitinho | 23 comments
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