microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Gen Z Broke the Marketing Funnel Part II: What Now?
vogue.com
Distilling a communications strategy into a brief is an art; it should be concise, clear, consistent and creative. Indeed, BBH co-founder John Hegarty has gone so far as to describe the creative brief as “the first ad in the campaign”.
Article
DDB Planning Springboard Manual
JWT London - Planning Guide | PDF | Language Arts & Discipline | Foreign Language Studies
scribd.com
10 Effective models to help you write more effective comms strategy | Rob Estreitinho