microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
something I keep coming back to every year
In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.
Faris Yakob • Quantum advertising
"Growth for the sake of growth is the ideology of a cancer cell."
– Edward Abbey
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
Link
Every now and then i return to this list. Regardless of whether i feel i… | 🍣 Rob Estreitinho | 23 comments
linkedin.com
Risk is expensive, and it does not figure into P&L. When the pressure is to show YoY growth on the quarterly basis, as is the case of the publicly traded companies, or when expectation is to deliver wild returns in case of PE-backed ones, no one wants to make anything remotely surprising or different. Prada is able to put forward fearless creativit... See more
open.substack.com
Part of the reason I’m drawn to Nintendo Music as a potentially precious product is because, in many ways, it represents the future. Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out ... See more