microdosed strat

Part of the reason I’m drawn to Nintendo Music as a potentially precious product is because, in many ways, it represents the future. Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out ... See more

The agency world runs on pursuit of the ideal, while the business world runs on what moves things forward. Both valid, just different values. I think that's why agencies still have a place.

So, the trick is very simple: avoid saying “and then” (the two words to drop), and embrace “but” and “therefore” (the two words to adopt).

I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.

there has been a shift in the standards of what defines a successful content strategy, marked by a move away from the volume and speed formula to a focus instead upon relevancy and customer centricity