microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
tid bits to do with brand, strategy, and advertising.
Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.
If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.
