microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
tid bits to do with brand, strategy, and advertising.
"There is freedom in constraints."
- Timothy Keller
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking