microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.
APG Ltd • How not to Plan: 66 ways to screw it up
“Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.”
- Axel Dumas, CEO of Hermes
Brand Flywheel via Rei Inamoto
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
linkedin.com
I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".
"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more
"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more
How to write strategy at speed — Salmon Labs
there are “only two ways to make money in business: One is to bundle; the other is unbundle.”