microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
The more i work with creative people, the more i realise the importance of showing up through compassion, not control.
👇
Rob Estreitinhox.comSo, the trick is very simple: avoid saying “and then” (the two words to drop), and embrace “but” and “therefore” (the two words to adopt).
Rob Estreitinho • Two words to drop, two words to adopt — Salmon Labs
cogs of marketing effect
As Schopenhauer said:
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
Dave Trott • START WHERE OTHERS STOP - Dave Trott's Blog
Dogma - “a belief held definitively and without the possibility of reform or change” - and distance from the reality of the consumer - are held up by Huntington as the two biggest sins a strategist can commit. Amen.
Ideas We Love: Feral Strategy
10 Effective models to help you write more effective comms strategy | Rob Estreitinho