microdosed strat

tid bits to do with brand, strategy, and advertising.

Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free

The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.

Link

Reilly in person is open, informal and self-effacing to the point of pondering out loud why anybody would want to hear what he has to say. But if he has one secret to success, it’s the ability to think in opposites, he said.

Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It ...

Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking

there are “only two ways to make money in business: One is to bundle; the other is unbundle.”

Justin Fox • How to Succeed in Business by Bundling – And Unbundling

What do you wish Strategists would do more of?

“Find opportunities for action, and not just diagnostics.”

“Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”

How do you judge whether a creative brief is good or no

Alex Morris • SCRAPSCRAPS v 164

Thumbnail of Your strategy portfolio has one critical job: Surprise!

Mark Pollard • Your strategy portfolio has one critical job: Surprise!

/// 100 QUESTIONS /// to gain clarity via Alex Morris:

Why are we doing this?
1. Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo