microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Thomas Hine’s 1995 book, Total Package, which chronicles the history of consumer packaged goods, described the things that house the products we buy as “persuasive containers”—boxes and jugs and jars designed not just to safeguard their contents but to produce particular behaviors in the people who encounter them. The consumer system puts forth a c... See more
Reilly in person is open, informal and self-effacing to the point of pondering out loud why anybody would want to hear what he has to say. But if he has one secret to success, it’s the ability to think in opposites, he said.
Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It ...
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking
A good brief increases the quality and reduces the quantity of conversation
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
reframing time
ONE OF A’KIND | A’JA WILSON | NIKE
youtube.comNikes been up lately. A really great ad. Why? Because it highlights something so special to Black girlhood and you can tell that Black women were involved in this.
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
linkedin.com
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
Alex Morris • SCRAPSCRAPS v 164
Brand Flywheel via Rei Inamoto