microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
Alex M H Smith on LinkedIn: A single page that will turbo-charge your strategic thinking. The… | 26 comments
linkedin.com
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
"There is freedom in constraints."
- Timothy Keller
DDB Planning Springboard Manual
A good brief increases the quality and reduces the quantity of conversation
