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Part of the reason I’m drawn to Nintendo Music as a potentially precious product is because, in many ways, it represents the future. Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out... See more

The challenge is that it has never been easier to make work that looks competent but says nothing.

I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.