microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
The more i work with creative people, the more i realise the importance of showing up through compassion, not control.
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Rob Estreitinhox.comWhat's the business problem? Who are we targeting? What are we offering? Why would they care? Nail these first.
How to write strategy at speed — Salmon Labs
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite... See more
They would’ve said, “First of all, we’re going to rewrite... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
a good point about how asking the right questions at the outset leads to different results
Alex M H Smith on LinkedIn: A single page that will turbo-charge your strategic thinking. The… | 26 comments
linkedin.com
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or
Alex Morris • SCRAPSCRAPS v 164
Part of the reason I’m drawn to Nintendo Music as a potentially precious product is because, in many ways, it represents the future. Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out... See more
Julia Alexander • How Nintendo Music Potentially Outlines the Future of Media
