microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moreJack Trout • Positioning: The Battle for Your Mind
The more i work with creative people, the more i realise the importance of showing up through compassion, not control.
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Rob Estreitinhox.comThe challenge is that it has never been easier to make work that looks competent but says nothing.
Zoë Yasemin • Your Research Practice Is Your Creative Identity
I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".
"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more
"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more
