microdosed strat

I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.

Thomas Hine’s 1995 book, Total Package, which chronicles the history of consumer packaged goods, described the things that house the products we buy as “persuasive containers”—boxes and jugs and jars designed not just to safeguard their contents but to produce particular behaviors in the people who encounter them. The consumer system puts forth a... See more

The Avis advertising philosophy https://t.co/YotwYeqiZe

Reilly in person is open, informal and self-effacing to the point of pondering out loud why anybody would want to hear what he has to say. But if he has one secret to success, it’s the ability to think in opposites, he said.