microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compound?
Are you solving a
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
linkedin.com
every repeated ad in one sitting nearly doubles annoyance
“The best advertising should make you nervous about what you’re not buying.”
Marketing Insights - Marketing Insights
As Schopenhauer said:
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”