microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Reilly in person is open, informal and self-effacing to the point of pondering out loud why anybody would want to hear what he has to say. But if he has one secret to success, it’s the ability to think in opposites, he said.
Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It ...
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking
Untitled
okcool.io
Brand Flywheel via Rei Inamoto
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite ... See more
They would’ve said, “First of all, we’re going to rewrite ... See more
Rory Sutherland • Are We Too Impatient to Be Intelligent?
a good point about how asking the right questions at the outset leads to different results
As Schopenhauer said:
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
“Talent hits a target no one else can hit. Genius hits a target no one else can see.”
Dave Trott • START WHERE OTHERS STOP - Dave Trott's Blog
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo
Jargon makes the mind go gray
Alex M H Smith on LinkedIn: A single page that will turbo-charge your strategic thinking. The… | 26 comments
linkedin.com
Thomas Hine’s 1995 book, Total Package, which chronicles the history of consumer packaged goods, described the things that house the products we buy as “persuasive containers”—boxes and jugs and jars designed not just to safeguard their contents but to produce particular behaviors in the people who encounter them. The consumer system puts forth a c... See more