microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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A good brief increases the quality and reduces the quantity of conversation
What do you wish Strategists would do more of?... See more
- “Find opportunities for action, and not just diagnostics.”
- “Choices. Most planning presentations open up possibilities but do not close them. They are exploratory; they analyze issues but never make choices, and for me, strategy is about choosing.”
How do you judge whether a creative brief is good or no
Alex Morris • SCRAPSCRAPS v 164
something I keep coming back to every year
In essence, by saying “marketing” and “creative” are “science”, they are communicating confidence that this will create predictable returns. This is inherently wrong, and leverages a cultural understanding of ‘science’ as something that is predictable. That is not what science is.
