microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
tid bits to do with brand, strategy, and advertising.
reframing time
Jargon makes the mind go gray
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking

The essence of positioning is sacrifice. You must be willing to give up something in order to establish that unique position. Nyquil, the nighttime cold medicine, gave up the daytime market. The focus of most marketing operations is just the opposite. They look for ways to broaden their markets by line extension, by size and flavor proliferation,
... See moresomething I keep coming back to every year