microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.
Brand Flywheel via Rei Inamoto
“The best advertising should make you nervous about what you’re not buying.”
Marketing Insights - Marketing Insights
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite... See more
They would’ve said, “First of all, we’re going to rewrite... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
a good point about how asking the right questions at the outset leads to different results
