microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
tid bits to do with brand, strategy, and advertising.
a good point about how asking the right questions at the outset leads to different results
Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.
about criticism but could easily be about creating advertising. it’s not about you
reframing time