microdosed strat

tid bits to do with brand, strategy, and advertising.

Words are the tools we use to bring our ideas to life. Great strategies are useless if we can’t express and sell them to creatives and clients with pithy, evocative words that crackle with energy. In our experience, the best planners always choose ‘the best words in the best order’.

APG Ltd • How not to Plan: 66 ways to screw it up

C is for...Context

atoz.substack.com

there has been a shift in the standards of what defines a successful content strategy, marked by a move away from the volume and speed formula to a focus instead upon relevancy and customer centricity

Offset • Content is king, but distribution is the kingdom

Distilling a communications strategy into a brief is an art; it should be concise, clear, consistent and creative. Indeed, BBH co-founder John Hegarty has gone so far as to describe the creative brief as “the first ad in the campaign”.

Article

Alex M H Smith on LinkedIn: A single page that will turbo-charge your strategic thinking. The… | 26 comments

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I find that a useful technique to know if you have an insight is what you write after "because". And a good technique for knowing if you have a strategy is what comes after "by".

"We want people to switch to our service" is not an insight nor a strategy. "People aren't switching to our service because they think we're too basic for their needs, so... See more

How to write strategy at speed — Salmon Labs

If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.

Every now and then i return to this list. Regardless of whether i feel i… | 🍣 Rob Estreitinho | 23 comments

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