microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
Fail How To (Not) Wieden+Kennedy Amsterdam Or: Why There Is No Audience For What We Make And Why That Truth Will Set Us Free
The text critiques common marketing assumptions, emphasizing that most consumers lack strong relationships with brands and suggesting that marketing efforts should focus on engaging a broader audience rather than nurturing fan loyalty.
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"Growth for the sake of growth is the ideology of a cancer cell."
– Edward Abbey
25 things you won’t learn in brand strategy school: #2 What the hell is a brand strategist, anyway?
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So, the trick is very simple: avoid saying “and then” (the two words to drop), and embrace “but” and “therefore” (the two words to adopt).
Rob Estreitinho • Two words to drop, two words to adopt — Salmon Labs
Part of the reason I’m drawn to Nintendo Music as a potentially precious product is because, in many ways, it represents the future. Media companies will increasingly have to choose what to own and what to co-pilot. Not every new venture needs to exist as an O&O product, nor does it have to exist within a centralized environment. Licensing out ... See more
Julia Alexander • How Nintendo Music Potentially Outlines the Future of Media
I think asking questions and framing work that way actually opens up a space for more engagement with the audience. It allows them to participate in the discovery.
“Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.”
- Axel Dumas, CEO of Hermes
/// 100 QUESTIONS /// to gain clarity via Alex Morris:
Why are we doing this?
Ask that of yourself and the team with regularity.
What’s the simplest explanation?
What reaction should all the creative achieve?
What’s your most controversial opinion?
What little frictions exist that might bleed out the work if allowed to compo