microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
tid bits to do with brand, strategy, and advertising.
late stage social; peak social
“Strategy is accepting that you are doing something better than the other and the other is doing something better than you. You have to pick your fight.”
- Axel Dumas, CEO of Hermes
A good brief increases the quality and reduces the quantity of conversation
“Any story when done right is universal”
— baby reindeer actor golden globes speech
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking