microdosed strat
tid bits to do with brand, strategy, and advertising.
microdosed strat
“Any story when done right is universal”
— baby reindeer actor golden globes speech
late stage social; peak social
"Growth for the sake of growth is the ideology of a cancer cell."
– Edward Abbey
If the opposite of your strategy is a bad strategy, then your strategy is not a good strategy. Arguably, you’re just avoiding stupidity.
JWT London - Planning Guide | PDF | Language Arts & Discipline | Foreign Language Studies
scribd.com
What happens when you give a load of engineers a brief? I always ask the question: What would’ve happened if you hadn’t given the brief for High Speed 2 to a load of engineering firms who immediately focused on speed, time, distance, capacity? What if you’d given the brief to Disney instead?
They would’ve said, “First of all, we’re going to rewrite... See more
They would’ve said, “First of all, we’re going to rewrite... See more
Adam Grant • Are We Too Impatient to Be Intelligent?
a good point about how asking the right questions at the outset leads to different results
Reilly in person is open, informal and self-effacing to the point of pondering out loud why anybody would want to hear what he has to say. But if he has one secret to success, it’s the ability to think in opposites, he said.
Terence Reilly Made Crocs and Stanley Cups Cool. Can He Do It ...
Terence Reilly’s (Crocs, Stanley) superpower is divergent thinking
something I keep coming back to every year