How to Succeed in Business by Bundling – And Unbundling

there are “only two ways to make money in business: One is to bundle; the other is unbundle.”

But, when you have the ability online to download or stream individual tracks, then all of a sudden that bundle just doesn’t make sense. So it collapsed apart into individual MP3s. And I think now it makes sense that it’s kind of re-bundling into streaming services like Pandora and Spotify.