Jake

"Here is the stuff of originality. For it is in the totality of experience reckoned with, filed, and forgotten, that each man is truly different from all others in the world." - Ray Bradbury

If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?