If you're small, you're in a position where it's to your advantage to be weird—you can have a point of view that the big tech companies never could. In the world of chairs—you're not going to build a cheaper chair than Ikea. Why not build something they couldn't—like a more interesting one?
In a recent series of studies at Cornell University, psychologists Thomas Gilovich and Clayton Critcher asked participants to think about what they'd be doing if they weren't in the lab: Some were asked to think about leisure, others about obligations. Then, all participants completed a jigsaw puzzle. Afterward, they were asked if their minds had... See more