alexi gunner

What if there’s nothing we can do,

and we’re just stuck in a creatively stagnant era? Well, stagnation can lead to explosive change. The Renaissance in Northern Europe came after war, the Black Death, and religious turmoil. The Harlem Renaissance of the ‘20s and ‘30s sprang out of segregation and poverty. The counterculture movement of the ‘60s

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Consider modern brand building. In an age where a brand can be built in days or destroyed in hours, the synthesised strategist knows how to combine:

• Traditional brand architecture with meme theory

• Cultural anthropology with real-time data analysis

• Community dynamics with performance marketing

• Long-term brand building with short-term cultural

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Critics have interpreted Eusexua as an ode to the clubs. They’re not mistaken: twigs claimed that she first felt “eusexua” – a word coined by the artist to describe the feeling of pure bliss and the sensation of losing oneself to something larger – at a rave in Prague.