the anatomy of a brand
by alexi gunner · updated 13d ago
the anatomy of a brand
by alexi gunner · updated 13d ago
The goal with these coffee shops is to make the brand attainable by consumers. Can’t afford a RIMOWA suitcase? No problem, come by and get a free cup of coffee on the house.
alexi gunner added 13d ago
What pops to mind is Café Leon Dore, Ralph’s Coffee, Bar Luce, Café A.P.C., or even the Bode Tailor Shop. The same idea applies across the board. Experience a bit of a glamorous lifestyle for only five bucks.
alexi gunner added 13d ago
Luxury Paradox : The more expensive something is the less likely you are to use it, so the relationship between price and utility is an inverted U. Ferraris sit in garages; Hondas get driven.
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