the anatomy of a brand
A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more
Brian Collins • 101 Design Rules
Perhaps even more revealing is this Reddit thread (from an exchange about learning English, which is very indicative of the core sense of language): vibes are something we feel, and have something to do with a sense of recognition or belonging.
NEMESIS • Brands After Vibes
In The Substance , Demi Moore takes a drug to make one perfect copy of herself, but if she uses that copy to produce other duplicates, it creates a monster. When brands are built on vibes and vibes are built on other vibes things default to a ponzi dynamic where value is created by the production of the next thing. Everything is inspo but nothing
... See moreNEMESIS • Brands After Vibes
when brands try to ‘champion’ culture
The goal with these coffee shops is to make the brand attainable by consumers. Can’t afford a RIMOWA suitcase? No problem, come by and get a free cup of coffee on the house.
Bobby Aaron Solomon • Care for an Espresso? ☕️
What pops to mind is Café Leon Dore, Ralph’s Coffee, Bar Luce, Café A.P.C., or even the Bode Tailor Shop. The same idea applies across the board. Experience a bit of a glamorous lifestyle for only five bucks.
Bobby Aaron Solomon • Care for an Espresso? ☕️
Luxury Paradox : The more expensive something is the less likely you are to use it, so the relationship between price and utility is an inverted U. Ferraris sit in garages; Hondas get driven.
