the anatomy of a brand
when brands try to ‘champion’ culture
The goal with these coffee shops is to make the brand attainable by consumers. Can’t afford a RIMOWA suitcase? No problem, come by and get a free cup of coffee on the house.
The Fox Is Black • Care for an Espresso? ☕️
Perhaps even more revealing is this Reddit thread (from an exchange about learning English, which is very indicative of the core sense of language): vibes are something we feel, and have something to do with a sense of recognition or belonging.
NEMESIS • Brands After Vibes
Praveen Vaidyanathan on LinkedIn: Brand value isn't created by efficiency via Sir John Hegarty
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Manifesto Writing | Insights and Inspiration from 50+ Great Examples
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A brand is always answering two questions. The first one internally facing: What do we believe? The second, externally: How do we behave? You must remain authentic to yourself, your core values, and what you stand for. If you’re not, people will sniff you out. But your brand must maintain cultural congruence — remaining relevant to the times,... See more