Hendrik

Slowness of medium

Slowness of medium is where, in my opinion, it gets even more interesting. This is where you eschew all the marketing “must-haves” and choose to focus instead on the platforms that work best for your business.

“The most popular podcasts aren’t uniquely different, they’re just best in craft. They’re just doing the same thing that everyone else is doing but at a much higher level. I think that’s the same as newsletters, I think that’s the same thing as everything else.... you don’t need to be completely different, you just need to be good at what you’re do... See more

Ecologists know that diversity is resilience.

in an age when everyone seems to be trying to build an audience in order to “monetize their passions,” the end result is a crowded digital world of people striving to be influencers-celebrities, especially on social media

No such broad conflict exists among today’s nobility. They are unified in their progressive outlook on all things social and cultural

instead of “building an audience,” build a world. build a digital garden-ecosystem, that exists — first and primarily — for itself . a world that doesn’t need likes, traffic, subscribers, or clicks — in order to validate its existence

when you build a world, your world is not begging your visitors to subscribe, download, or buy anything. A world that simply exists — for itself — is a world that needs nothing from you. And a world that needs nothing from you, but has everything to give — has magnetic power. It’s a place you want to spend time in, because it nourishes you.

“The internet of today is a battleground. The idealism of the ‘90s web is gone... The public and semi-public spaces we created to develop our identities, cultivate communities, and gain in knowledge were overtaken by forces using them to gain power of various kinds (market, political, social, and so on). This is the atmosphere of the mainstream web... See more