Hendrik

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff comes... See more

My minimalist sharing practice:

These days, the practices I have for marketing / sharing my work is simply:

1. Create something


2. Share on my website (aka, world-building)


3. Send a letter about it (newsletters)

my strategy is this: I create my world, and I wait for people to find it . I wait for them to find me, and resonate — at some deeper level - with the work I do.

this might feel a bit radical, a bit passive, perhaps. it thwarts the urge to be seen by as many people as possible, as quickly as possible

For tech giants, the long period of open internet evolution is over. Their internet is not an ecosystem. It’s a zoo.

But I absolutely loathe the term content marketing because it sounds so contrived. It sounds like something planned and measured and designed where I don't think that's where the interesting lessons are. I do not think, what is it that the audience exactly wants to hear? That's not where you're gonna get the good stuff. I think the good stuff

... See more

marketing = sharing the essence of your work with other beings

This isn’t about getting quick results. Instead, you prioritise building intentional relationships with your audience.

Ultimately, our hopes for preventing a feudal future lie in a bipartisan ­alliance between the yeomanry and the serf class, one based mainly on economic goals. Neither class has much to look forward to under the neo-feudal regime.