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Business23
hannah ludlow

/// 100 QUESTIONS /// to gain clarity via Alex Morris: Why are we doing this?  Ask that of yourself and the team with regularity. What’s the simplest 

The overarching takeaway we want you to have here is that the more specific you can be about what you’re writing about, what outcome(s) you want your

Write to the one who already believes in their own inevitability.All they’re looking for is a faster vehicle to get there.

Reminders for myself21
hannah ludlow

Often when people are stuck in life it’s because they’re holding out for the delusional possibility of a costless way of getting what they want, inste

"What information, if we had it, would make this decision easy?" Then: "What's the quickest way we can get that information?" (Via Matt Lerner)

Fiction4
hannah ludlow

“The first draft is just you telling yourself the story.” —Terry Pratchett

Work backwards from the emotion you're trying to create in the reader. Then let the structure follow.

Fiction is about letting go of control and letting a universe or character unwind through the aeolian forces of your imagination.

Every character in a book, even the most minor, needs a motivation. They have to want something. This is where agency comes from, because characters w