Gaia Soykok

Capabilities comparison (features, capabilities of the company, capabilities of the product )is important. the differentiator value ones, in which there will be two or three themes.

It is hard to get - people always do not understand or they say they get it and it is totally wrong.. like you are salesforce! no. Or worse - yeah I understand but why would we pay for that! sign of weak positioning.

Here comes a new lens. Conflict arises when there is diversity

It is a great tool for warm data on what is value as well as rewarding (ref Nora Bateson)

There are no managers to parent you into the work, and there are fewer influencers, and there are fewer followers. All that is left are nodes in a decentralised way where each node has to negotiate, communicate, and harmonise.

John Condry, was more succinct: rewards, he said, are the “enemies of exploration.”

people are not very good at dealing with grey areas. for something to be argumentative, the idea should be expressed in extreme opposites. the middle is not to be talked about. so the logic is the same too, in logic, this is called the excluded middle.