Gaia Soykok

Specialisation becomes a problem, by serving the unity of knowledge. The polymaths survive in the 19th century by working on the unity of science.

Example of positioning: Helpscout great product, in a terrible market among zendesk. The value they had delivering human amazing services. They have to go to the people who really care about customer service and loyalty rather than companies' low-cost call centres, who see customers as a number.

Recent studies emphasize the strategic relevance of identity.8 The concepts of identity and strategyare interlinked in a pragmatic, theoretical and methodological sense. In a pragmatic sense, bothorganizations and their actors ideally need to have a sense of identity when deciding what the goalsand direction of their organization should be, and... See more

Motivation 1.0: survival Motivation 2.0 :r ewards basedMotivation 3.0 we need to create

60 % custom happiness 30% big new initiatives10% stability and infrastucture

"Prisoners Dilemma: .... There’s a much better outcome available if they could figure out the coordination, but coordination is hard."

Do this, and you’ll get that” is not really very different from “Do this or here’s what will happen to you.”