Gaia Soykok

It is ok if your grandmother does not understand it. Does your buyer understand? Unless you are building for grandma, useless.

you can design think the best collaborator experience for a group of people at a point in time, and there will still be people who will be left behind. Whenever one more person joins everything changes, and your design might not be relevant anymore.

You do not need to include an opportunity cost in your spreadsheet - as a leadership structure to focus on

Incentives, a version of what psychologists call extrinsic motivators, do not alter the attitudes that underlie our behaviors. They do not create an enduring commitment to any value or action. Rather, incentives merely—and temporarily—change what we do.

It is a great tool for warm data on what is value as well as rewarding (ref Nora Bateson)

Dan Ariely research in India Madurai, when the task called for rudimentary cognitive skills, larger rewards led to poorer performance. but as ing as the task involved only mechanical skill, bonuses worked as they would be expected the higher the pay, the better the performance

Anther High leverage tasks are PM getting strategy right. We procrastinate on L tasks because we know that they are leverage tasks. We are shy to start because they do not know whether they can get it right.

Rewards systems are algorithmic and heuristic. Algorithms are objective while heuristic is not.