Gaia Soykok

how customers buy:1- somebody VP of sales get a CRM it sucks. 2- John is tasked to do it. 3- then he googles 90K companies 4- they figure out to make a shortlist, and have a justification. 5- you have to help the customer with step 4, if they can not they will go back to the status quo, the thing that sucks stays. that excel sheet stays.

Workers have varying self-worth and needs for extrinsic and intrinsic rewards.

Specialisation becomes a problem, by serving the unity of knowledge. The polymaths survive in the 19th century by working on the unity of science.

"Positioning seems to be important folks, if wrong everything sucks, if get it right we make a bunch of money "

every culture is by definition a vital branch of our family tree, a repository of knowledge, and experience and if given the opportunity a source of inspiration and promise for the future wade davis, wayfinders

It is ok if your grandmother does not understand it. Does your buyer understand? Unless you are building for grandma, useless.

There are three drivers- external - biological - intrinsic

There are no managers to parent you into the work, and there are fewer influencers, and there are fewer followers. All that is left are nodes in a decentralised way where each node has to negotiate, communicate, and harmonise.

Product should be remarkable, people can not stop talking about it.