ESG
@exascale
ESG
Krea
krea.ai
AI content creation tool.
The Future of Commerce REPORT
The report explores trends, technologies, and strategies transforming brand and retail commerce, highlighting innovation in areas like social commerce, AI, supply chains, resale, post-purchase experiences, and customer data analytics.
welcome.plugandplaytechcenter.comMost founders don’t realize how fast investors make up their minds. | Rubén Domínguez Ibar | 59 comments
Rubén Domínguez Ibarlinkedin.com
Emprendedores - Faraday Venture Partners
es.faradayvp.com
Higgsfield: Visual Effects
higgsfield.ai
AI motion tool
Superlines – AI Tool for Generative Engine Optimization (GEO) & LLM SEO
superlines.io
The Problem
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.
True New Users
Category newcomers
Cu... See more
Only Once: A Radical New Theory of Marketing (Part 3)
By Rajesh Jain on December 26, 2024
Why Not
Why has Only Once not happened? Why isn't it everywhere? Why are reacquisition and AdWaste the norm and not the exception? The answer lies in understanding how the digital marketing landscape evolved over the past two decades, creating systemic barriers... See more
By Rajesh Jain on December 26, 2024
Why Not
Why has Only Once not happened? Why isn't it everywhere? Why are reacquisition and AdWaste the norm and not the exception? The answer lies in understanding how the digital marketing landscape evolved over the past two decades, creating systemic barriers... See more
The problem with almost all positioning frameworks: They take you way too far into the weeds. The goal of positioning is to make it abundantly clear how you’re different from the (appropriate) alternative. That’s it.