ESG
@exascale
ESG
Identifying your growth levers
Your growth model starts with finding the specific actions and metrics that drive your business forward, called growth levers. These are things like acquiring new users, improving onboarding, or increasing repeat purchases.
To identify them, break your business into five areas:
Acquisition (how users find you)
Activation
PmF is when customers sell your product for you.
It’s when you’ve solved something in a way that gives people a visceral, emotional reaction. It’s when they champion - and more importantly defend - your product. It’s when you begin to understand why cold sales are an inefficient use of resources. Sounds great, right? So how do we get there?
It’s when you’ve solved something in a way that gives people a visceral, emotional reaction. It’s when they champion - and more importantly defend - your product. It’s when you begin to understand why cold sales are an inefficient use of resources. Sounds great, right? So how do we get there?
cra.mr • On Product-Market Fit
The definitive framework to find your next scalable user acquisition channel
Sandy Diaogrowthunhinged.com
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Rubén Domínguez Ibarlinkedin.com
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