Saved by ESG and
On Product-Market Fit
PmF is when customers sell your product for you.
It’s when you’ve solved something in a way that gives people a visceral, emotional reaction. It’s when they champion - and more importantly defend - your product. It’s when you begin to understand why cold sales are an inefficient use of resources. Sounds great, right? So how do we get there?
It’s when you’ve solved something in a way that gives people a visceral, emotional reaction. It’s when they champion - and more importantly defend - your product. It’s when you begin to understand why cold sales are an inefficient use of resources. Sounds great, right? So how do we get there?