On adding value to Perkss customers

Read on blog or Reader

Rajesh Jain

Only Once: A Radical New Theory of Marketing (Part 4)

By Rajesh Jain on December 27, 2024

The How

Making Only Once happen requires three interlocking elements that together create the foundation for lasting customer relationships: a hotline for continuous connection, zero-party data collection for deep understanding, a... See more

Only Once: A Radical New Theory of Marketing (Part 3)

By Rajesh Jain on December 26, 2024

Why Not

Why has Only Once not happened? Why isn't it everywhere? Why are reacquisition and AdWaste the norm and not the exception? The answer lies in understanding how the digital marketing landscape evolved over the past two decades, creating systemic barriers t... See more

The Problem

In today's digital landscape, brands are unknowingly burning vast amounts of money on acquiring the wrong customers. When brands invest in customer acquisition through adtech platforms, they're actually targeting four distinct audience segments, only one of which represents true new customer acquisition.

True New Users

Category newcomers

Cu... See more

The best way to explain one-way door vs. two-way door decisions (h/t @syedbalkhi) https://t.co/TIiAuTqDge