The best stories are often the trickiest ones. The good and bad things about stories is they're a kind of filter. They take a lot of information, and they leave some of it out, and they keep some of it in. But the thing about this filter, it always leaves the same things in. You're always left with the same few simple stories.
Put another way, will humans will always want to do things like scroll Instagram, but perhaps won't ever want to open TurboTax/Docusign/Concur/Foursquare/etc. again?
This will likely bring a very psychological approach to company building in software (something well-known in consumer but lesser used in enterprise), as companies will have to look at ... See more