Engineered to spread

Hype is a flash in the pan. Narrative network effects are durable, long-lasting, and broadly applicable.

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes.

Artists are not trained to think about distribution as part of their creative practice.”

Each object gets better with more participation,

learned how an object's inherent properties can make it grow quickly.