Incredible consumer products have one thing in common - they convert their users into evangelists. Here's how it works, in three stages ⬇️

RepLadies is a sub-Reddit dedicated to counterfeit luxury goods, and where a community of mostly millennial women gather to acquire them. Exquisite replicas of everything from designer shoes to Rimowa suitcases are available, but the bags are the real attraction. You can get just about anything in any color for one to 10 percent of the price of the... See more

Corteiz Bolo is evidence that these consumers prefer a sense of belonging over status.

But bodies don’t gauge their stress response in comparison to other body’s hardships. They’re not logical, at least not in that way. My intense stress may have been less than others’, in other words, but that didn’t diminish how my body was internalizing it.

Writing books is largely a charitable act. Don’t write to make money. Write to get a message out. Seth Godin says “Publishing a book is really nothing but a socially acceptable opportunity to promote yourself and your ideas far and wide and often”. 

Many startup employees get screwed by their companies. The company isn’t funded as promised or they never get equity. Here are 7 things I’d require from the company before signing an offer:

Customers say they want to be ethical consumers, buying vintage and upcycling on Depop. Reformation calls itself the most sustainable option other than being naked, while Eileen Fisher has pledged to use “sustainable materials” in 100 percent of its products. Yet what sustainability actually means in this context has become increasingly nebulous.&n... See more

Shifting fashion from a perpetual growth model to a sustainable approach will not be easy. Moving to a post-growth fashion industry would require policymakers and the industry to bring in a wide range of reforms, and reimagine roles and responsibilities in society.

Research by environmental charity Wrap shows that extending the life of an item of clothing by just nine months could cut its environmental impact by up to 10 percent.