Saved by Danielle Vermeer
The Guardian
How do you solve a problem like fashion? The industry is only getting bigger and its sustainability performance is not catching up with the pace of growth. Set to a backdrop this stark, it’s no surprise that an emerging number of super-engaged, eco-critical academics, activists, designers, and advocates are turning towards the ultimate alternative:... See more
good on you • Degrowth: The Future Fashion Could Choose
Keely Adler added
Owing to fashion’s unmatched ability to reflect and influence culture at large, perhaps this industry is well-positioned to move society towards degrowth. It could be the future we choose.
good on you • Degrowth: The Future Fashion Could Choose
For example, fast fashion has become a problem in recent years. So companies have begun creating “tomorrow’s solution” with responsible manufacturing practices, sustainable materials use, and business models that promote a circular economy.
Category Pirates, Christopher Lochhead, Eddie Yoon, Katrina Kirsch, • The 22 Laws of Category Design
Kaustubh Sule added
.psychology
Elsewhere, fashion is betting on the impact of circular business models as a way to decouple revenue streams from production and resource use. According to the Ellen McArthur Foundation, clothing production doubled between 2000 and 2015 while during the same period, utilisation of those clothes decreased by 36%.
good on you • Degrowth: The Future Fashion Could Choose
Keely Adler added
Changes in retail are often a result of larger societal changes. Fashion insiders also have a responsibility to mitigate a growing problem. But until those larger changes occur, circular fashion (and sustainability as a whole) is just window dressing. As organic fabrics begin to adopt many of the technical capabilities of their new-aged counterpart... See more
PM • No. 348: An Open Letter On Sustainability
sari added
Most of those 80 to 100 billion items of clothing – a conservative estimate – already end up incinerated or in landfill after just a few wears.
Bel Jacobs • How to be a sustainable fashion lover – and why it matters
Danielle Vermeer added