Writing
Paragraphs matter. I’ll always resist copywriters who insist that paragraphs should never be longer than 1-3 sentences. According to White, each paragraph should contain an indivisible topic. Every paragraph functions like a scene change, a visual aid to let your reading know you’re shifting from one facet to another. If you use paragraph breaks... See more
Michael Dean • Here is New York (1949)
Develop your topics, questions and research projects bottom up from within the system. See what is there, what is missing and what questions arise. Read more to challenge, strengthen, change and develop your arguments according to the new information you are learning about.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
If your job is to write every day, you learn to do it like any other job.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
Copywriting tip:
Write your full headline idea, then delete the first 4-5 words.
Why?
Your original first line is almost always throat-clearing.
Chopping it down usually gives you a cleaner idea.
Blake Emalx.com
complexity first, simplicity second
people say “keep it simple,” but most approach it backwards. they start from simple, then add on complexity without seeing the whole. that’s how you end up with frankenstein products: clean-looking components awkwardly stitched together, held in place by duct tape and wishful... See more
ryolu_x.com
Although I don’t condone such a formulaic approach to writing, I think it’s perfect for the repetitive tasks we face on a daily basis. After all, there’s no sense in reinventing the wheel for every item on our to-do lists. By making templates, we can complete them more quickly, more efficiently, and with a minimum amount of effort—leaving us time
... See moreFrancine Jay • The Joy of Less, A Minimalist Living Guide: How to Declutter, Organize, and Simplify Your Life
Why templates matter