Writing
Clutter is the official language used by corporations to hide their mistakes.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
One executive suggests a discipline — putting down first what you want the reader to do, next the three most important things the reader needs to understand to take that action, then starting to write. When you’re done, he suggests asking
Kenneth Roman • Writing That Works
After a while, you will have developed ideas far enough to decide on a topic to write about. Your topic is now based on what you have, not based on an unfounded idea about what the literature you are about to read might provide.
Sönke Ahrens • How to Take Smart Notes: One Simple Technique to Boost Writing, Learning and Thinking
When it comes to essay writing, the idea of “patterns over process,” is just as relevant.
Tootzi instilled a philosophy of “all that exists is the artifact that’s on the table.” It doesn’t matter if your ideas come from your mind, your heart, your soul, your belly button, the tops of mountains, a bottle... See more
Michael Dean • The Secret Architecture of Great Essays
All writing is ultimately a question of solving a problem.
William Zinsser • On Writing Well, 30th Anniversary Edition: An Informal Guide to Writing Nonfiction
My version of the inverted pyramid uses the ‘five Es’: Essentials: What the reader absolutely must know about your message (from the plan you made in chapter 3) Explanation: More detail to fill out the reader’s knowledge, including links to what they already know (chapter 14) Examples: Different perspectives (chapter 15), metaphors (chapter 13) or
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