Work

Positioning’s also about controlling the narrative. Put in the work of helping shape how people see you, consistently. When people see the same themes, values, and messaging from you repeatedly—that’s how a personal brand is built. It not only creates recognition, but authority .

Most people will spend their whole careers chasing scale they never needed. They'll drive themselves into the ground trying to find more clients, more revenue, more of everything. And somewhere in the middle of all that chasing, they forget why they started doing it all in the first place.

Scale is the default. Enough is a decision.

Your skills get you in the room. Your visibility keeps you top of mind. And being top of mind is how you become the go-to person, which is where how you position yourself comes into play.

So much opportunity, inspiration, creativity, and possibility lies in applying the skills and experience that you may have from technological disciplines in other realms and industries that are often far less advanced in their deployment of technologies.

Build habits and routines that serve your own professional goals. As much as you can, participate in the things that get your name out into your professional community, whether that’s in-person events in your town, or writing on a regular basis about your area of expertise, or mentoring with those who are new to your field. You’ll never regret... See more

When you're building something from scratch, you don't have the luxury of waiting for perfect conditions. And you don’t need perfect conditions anyway. You don't get a marketing team or a design budget or someone handing you a playbook on day one of building your own business. You get the equivalent of notebook paper and tape. And the question is... See more