Positioning’s also about controlling the narrative. Put in the work of helping shape how people see you, consistently. When people see the same themes, values, and messaging from you repeatedly—that’s how a personal brand is built. It not only creates recognition, but authority .

Your skills get you in the room. Your visibility keeps you top of mind. And being top of mind is how you become the go-to person, which is where how you position yourself comes into play.