Where is media going?
I think we are very likely to see the growth of a parallel market for alternative attention products, like the markets for natural food or organic farming, and farmers markets…all kinds of attentional farmers markets for people who want to opt out of constant attention commodification.
The Sirens Call
Deep, real-time personalization: But...this will also create a counter-force... deeply human, curated, farm-to-table media.
The Abundance Agenda
The very existence of sites as the central construct of digital publishing is under threat. The release of OpenAI’s latest agent, Deep Research, is a sign of what’s to come. AI apps will move from information chat to retrieval. The publishing function will need to change to focus more on, for lack of a better term, community – giving people a reaso... See more
Publishing's original sin
A publication isn't content. A publication is the exploration
of an idea.
of an idea.
…curators; like a museum curator pulling works together for an exhibition, they organize the avalanche of online content into something coherent and comprehensible, restoring missing context and building narratives. They highlight valuable things that we less-expert Internet surfers are likely to miss.
Kyle Chayka
Curators piece together narratives to create context and coherence from disparate bits of information
Publications, whether massive or tiny, are platforms now. Audiences will choose a small number and become very loyal to them. Thus news publications will perform more and more aggregation as a service.
Kyle Chayka • 🟧 Aggregation theory
The center of gravity is missing, so we seek out any foothold, any source of a perspective.
Kyle Chayka • 🟧 Aggregation theory
“People will pay for the convenience of not poring through internet sludge all day and having someone clarify what they need to know.” Exactly! No one wants internet sludge. They want clarity and bullet points, which is why you can charge for aggregation.