Where is media going?
Nothing matters more than the relationship between a person, brand, or publisher and their audience. Screentime has become a colosseum where everything is in competition with everything else: email from work competes with text from a friend competes with Instagram and Tiktok. Every second for the viewer is just that viral video where the person pic... See more
David Cho • 🟧 the New Rules of Media
Deep, real-time personalization: But...this will also create a counter-force... deeply human, curated, farm-to-table media.
The Abundance Agenda
Publications, whether massive or tiny, are platforms now. Audiences will choose a small number and become very loyal to them. Thus news publications will perform more and more aggregation as a service.
Kyle Chayka • 🟧 Aggregation theory
The center of gravity is missing, so we seek out any foothold, any source of a perspective.
Kyle Chayka • 🟧 Aggregation theory
A publication isn't content. A publication is the exploration
of an idea.
of an idea.
Parasocial relationships are the name of the game.
David Cho • 🟧 the New Rules of Media
…curators; like a museum curator pulling works together for an exhibition, they organize the avalanche of online content into something coherent and comprehensible, restoring missing context and building narratives. They highlight valuable things that we less-expert Internet surfers are likely to miss.
Kyle Chayka
Curators piece together narratives to create context and coherence from disparate bits of information
Locality and specificity are good things and offer ways to preserve meaning in the increasingly contextless internet. You have to remain tied to your own digital geography or the scope of a specific viewpoint. An audience wants to feel like an in-group, like they’re in on the joke, even if that joke is just that the mayor of New York sucks
David Cho • 🟧 the New Rules of Media
the next digital ecosystems will reward the specialized, the voice-driven, and the dependable.