It's 2025... do you really know who your customers are?
neutralgroundnetwork.com
It's 2025... do you really know who your customers are?
the only way to maintain a competitive advantage in the media and entertainment business is to continue knowing more about your audience than the competition does.
Tom Webster • The Audience Is Listening: A Little Guide to Building a Big Podcast
Google is an information access and utility brand, not a point-of-view brand. I might trust their chat bot to tell me “who won the Peloponnesian War?” but not “which health insurance to buy?” or “dissect last night’s NBA playoff game with insight and wit.” The trust and reassurance of a media brand and the people behind it matters. It will continue... See more
Troy Young • No, The Web Is Not Dead
Loved: How to Rethink Marketing for Tech Products (Silicon Valley Product Group)
amazon.com
