It's 2025... do you really know who your customers are?
neutralgroundnetwork.com
It's 2025... do you really know who your customers are?
AI is breaking the B2B marketing model that worked for 20 years.
Companies wrote a ton of “thought leadership” content to capture as much traffic from Google across three categories of queries:
- Awareness: Problem discovery
- Consideration: Evaluating potential solutions
-... See more
BuccoCapital Blokex.comMarketers are disconnected from "real America" and must use data to challenge their instincts before applying creative magic.
Screenshot (Aug 3, 2025 10:35:13 AM)
If it can’t be measured, it gets cut.
If it can be measured, it gets over-optimized to death because experimentation is verboten.
The result? Marketing that’s predictable, forgettable, and easy to ignore—and not actually that performant after all.
Shannon Deep • 5 Things B2B Gets Wrong About Brand
Bob McGrew (Head of Research OpenAI) explains why proprietary data no longer provides companies with a competitive advantage in the AI era.
Finance companies once believed their years of accumulated data would give them an edge. They planned to train specialized models on top of GPT or Llama using their exclusive... See more
Aishx.com