AI is breaking the B2B marketing model that worked for 20 years. Companies wrote a ton of “thought leadership” content to capture as much traffic from Google across three categories of queries: - Awareness: Problem discovery - Consideration: Evaluating potential solutions -... See more

Bob McGrew (Head of Research OpenAI) explains why proprietary data no longer provides companies with a competitive advantage in the AI era. Finance companies once believed their years of accumulated data would give them an edge. They planned to train specialized models on top of GPT or Llama using their exclusive... See more