web as performance

sharing the work starts to be more important than the work itself

There are plenty of well-documented reasons to distrust Instagram — the platform where one is never not branding, never not making Facebook money, never not giving Facebook one’s data — but most unnerving are the ways in which it has led me to distrust myself. After countless adventures through the black hole, my propensity to share, perform, and... See more

The dream isn’t just to show all of ourselves unfiltered to the world. It’s to find a character that we feel comfortable being, that we deeply resonate with, and if we’re lucky, some part of the world might too.

Today’s most vital cultural forms are your identity, personality, and image. And in this new cultural paradigm, the artist’s performance of themself is often more important than the art they make. The persona is the message.

What we're seeing is an end of the race to the bottom.

What's happened is that most of the major social networks only hire and promote people who make decisions primarily based on analytics. As a result these sites no longer have any real communities or organic content, and have been completely hollowed out by math-friendly refrigerator magnet... See more