Vibes

trying out an oversimplification: Q: when does a person have good vibes? A: when they don’t mind what happens

When evaluating a company, one of my favorite questions to ask is whether it has an aesthetic. We don’t talk about aesthetics as the highest form of brand or story or a reflection of team cohesion, because investing on “vibes” or “look” or “mood” is very frowned upon. Even using it as a data point is beaten out of us. But if you look at any enti... See more

So yes, if your heart stops and you need CPR, you would really like it to be performed by someone who remembers the steps. But they don’t have to nail it—imperfect CPR is better than none at all. What you really want is not someone who can ace a bunch of multiple-choice questions about CPR, but someone who has the desire to save your life, the conf... See more

Airbnb is a vibe company, Notion is an efficiency company.

My house plants became healthier and died less often once I stopped tracking their watering, stopped trying to use moisture meters or other tools, and learned to pick up on their vibes instead. Many such cases.