typography

Mark Simonson Studio | Thoughtfully Designed Typefaces

In 2011, Sangwon Lee and Richard J. Koubeks showed that the effect of aesthetics factor on pre-use preference was significantly different based on cognitive styles.[2] There were significant differences in the pre-use preference of the changing aesthetics but not between the two types of cognitive styles of the test subjects. The same applied to... See more

Masaaki Kurosu • Aesthetic–usability effect

This was surprising at first, but when you think of type as graphics, visuals. You can reason that even Wholist-Analytical and Visual-Verbal are both affected by by aesthetics.