idle gaze research ethos
I gave a keynote address at TikTok a couple months ago about how to predict the future, and one of the things I talked about was how weird signals usually give us a glimpse into the future we can’t see yet. Every major cultural shift that changed our lives once started as a small anomaly in the system.
Jasmine Bina • The Only Prediction That Matters to Me as a Brand Strategist in 2025
Being a heuristic, or rule of thumb that is learned over time, clustering is not a quantitative or scientifically proven technique, but one that forecasters have developed from their residual knowledge and experience of how trends can be identified and mappe d
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A point echoed by Martin Weigel in his piece for Contagious.
"Instead, the task of strategy is to race into a better, more exciting, more valuable, more desired imagined future – and then to turn around and work back to the present to make it real. Imagination, in other words, is for the impatient. For those who want to create accelerated realities... See more
"Instead, the task of strategy is to race into a better, more exciting, more valuable, more desired imagined future – and then to turn around and work back to the present to make it real. Imagination, in other words, is for the impatient. For those who want to create accelerated realities... See more
Paul Venuto • feed updates
Much of the recent talk around tradwife treats it as a simple curve of provocation, visibility, peak, exhaustion, and decline. That is tidy for decks and headlines but flattens the story and misses deeper patterns. If we approach culture as a story system rather than a set of isolated spikes, tradwife does not appear as a one off trend. It is one... See more
The tradwife trend is not a curve, but a recurring role in a cycle of cultural narratives. | Tim Stock posted on the topic | LinkedIn
Paradoxically, the most reliable method to envision and plan for futures, isn’t just studying and extrapolating scientific facts, historical developments, psychology and demography, but by building stories beyond our wildest imagination.