trend research methodologies
1. Residual (ubiquitous, but fading)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
2. Dominant (accepted, now expanding)
3. Emergent (rising experimentation)
4. Disruptive (agitating expected norms)
Matt Klein • The META Trending Trends: 2024
scenarioDNA culture mapping framework
That's right. I keep going. Something in what you were just talking about reminded me of, you talked about how you're about cultural futurism now. Is that a recent shift or how did you find that place? And what does that mean in how you work?
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
It is and it isn't. We've always been doing our work like this, where it's always predictive. The whole ide... See more
Peter Spear • Jasmine Bina on Prediction & Brand
Brands can't create culture. People do, collectively. It's presumptuous to think that marketers have that much power. Even the idea of ‘moving at the speed of culture’ is dated and assumes that brands are omnipotent.
That said, those who understand the various dynamics informing culture are more likely to have noticeable influence on culture—and cr... See more
That said, those who understand the various dynamics informing culture are more likely to have noticeable influence on culture—and cr... See more
Cayce Pollard as the positive archetype for how to navigate volatility. So by intensely tuning oneself in to subjective responses to things, you can cut through huge amounts of noise and volatility. Even though I couldn’t admit that that’s what I was doing in a lot of trend forecasting settings, that is really what my experience of it was. People w
... See moreare.na • An Interview With Emily Segal
You can’t just collect information. To feel creatively and intellectually alive, you need to build a relationship with your gut.
The barrier is not information.
It’s intention, self-regulation, and courage.
readwise.io • Presentation
Trends are our patterns. Our Explanations. Our order and organization amidst chaos.