Chloé de Ruffray - What is Trend Research?
chloederuffray.com
Chloé de Ruffray - What is Trend Research?
Organizations often don’t have the time nor resources dedicated to these types of analyses and forecasts, or don't have their antennae tuned precisely to separate signal from noise. Clients are also biased. They work with their own truths. Cultural strategists and semioticians provide both external insight and foresight.
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
Using innovations to spot trends therefore allows you to tap the collective intelligence of the business crowd for your future-focused customer insight.
David Mattin • Trend-Driven Innovation
discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve
... See moreDavid Mattin • Trend-Driven Innovation
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
Rohit Bhargava • Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series)
SOON Future Studies - Uncovering the cultural cues shaping tomorrow
soonfutures.com
USING INNOVATIONS TO SPOT TRENDS ALLOWS YOU TO
David Mattin • Trend-Driven Innovation
Discovering trends takes a willingness to combine curiosity with observation and add insight to create valuable ideas that you can then test to ensure they are valid.