Chloé de Ruffray - What is Trend Research?
updated 6mo ago
Chloé de Ruffray - What is Trend Research?
- Organizations often don’t have the time nor resources dedicated to these types of analyses and forecasts, or don't have their antennae tuned precisely to separate signal from noise. Clients are also biased. They work with their own truths. Cultural strategists and semioticians provide both external insight and foresight.
from The Radical Potential of Semiotics & Cultural Strategy by Noël Theodosiou
Keely Adler added
Using innovations to spot trends therefore allows you to tap the collective intelligence of the business crowd for your future-focused customer insight.
from Trend-Driven Innovation by David Mattin
discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve
... See morefrom Trend-Driven Innovation by David Mattin
Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.
from Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series) by Rohit Bhargava
Molly and added