Chloé de Ruffray - What is Trend Research?
![Thumbnail of Chloé de Ruffray - What is Trend Research?](https://static.wixstatic.com/media/7430be_b7876eb1201b482ea59fab02aff9b3a5%257Emv2.jpg/v1/fit/w_2500,h_1330,al_c/7430be_b7876eb1201b482ea59fab02aff9b3a5%257Emv2.jpg)
updated 3mo ago
updated 3mo ago
A trend is a curated observation of the accelerating present.
Molly added
Andrew McCluskey added
we are seeing a trend towards playlists being made by three or more people. We are also projecting a trend towards collections and collectives
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down t
... See moreKeely Adler added
Keely Adler added
Keely Adler added
Spotting the innovations that are exciting customers and analyzing them using the fundamental elements of trends is also disruptively faster and cheaper than deep ethnographic fieldwork.