Chloé de Ruffray - What is Trend Research?
updated 3mo ago
Chloé de Ruffray - What is Trend Research?
A trend is a curated observation of the accelerating present.
from Non Obvious Megatrends: How to See What Others Miss and Predict the Future (Non-Obvious Trends Series) by Rohit Bhargava
- I’ve been thinking a lot about what is (or is not) a trend . Merriam-Webster defines “trend” as “the general movement over time of a statistically detectable change.” If fashion publications are all eagerly covering a particular item or style, thus causing a “statistically detectable change” in how much coverage something is getting, does that make... See more
from Failmarriages and Rejection Therapy
Molly added
- A trend describes a convention in the process of taking on new adherents.
from What is Culture? Part Six: Defining cultural phenomena
Andrew McCluskey added
we are seeing a trend towards playlists being made by three or more people. We are also projecting a trend towards collections and collectives
As futurists we look for signals—small, often weird things. They are usually new technologies, new behaviors, new narratives that don’t fit into the mainstream, but that are often precursors of important transformations. We then try to discern the larger patterns that these signals herald to understand where they might lead ten or more years down t
... See morefrom The Gift: Creativity and the Artist in the Modern World by walkerart.org
Keely Adler added
- (In The Death of Trends, Vox's Terry) Nguyen is examining a more abstract consequence of this rapid acceleration, which is that it saps trends of their subcultural context, reducing them to status symbols that represent status itself, like a trail of breadcrumbs leading to more breadcrumbs. Her piece is focused on fashion trends, or aesthetic ... See more
from #100: New idea trending by Haley Nahman
Keely Adler added
- Making the right kind of forecast means thinking deeply about where people are headed and what emerging beliefs, behaviors, mentalities, value systems, ideals and cultural ideas can be brought to the surface with the right conditions.
Technology creates new opportunities and branches in the human path, but it is only larger ideas and mindsets that d... See morefrom There Is No Brand Strategy Without a Prediction by Jasmine Bina
Keely Adler added
Spotting the innovations that are exciting customers and analyzing them using the fundamental elements of trends is also disruptively faster and cheaper than deep ethnographic fieldwork.
from Trend-Driven Innovation by David Mattin