Chloé de Ruffray - What is Trend Research?
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Chloé de Ruffray - What is Trend Research?
Organizations often don’t have the time nor resources dedicated to these types of analyses and forecasts, or don't have their antennae tuned precisely to separate signal from noise. Clients are also biased. They work with their own truths. Cultural strategists and semioticians provide both external insight and foresight.
Noël Theodosiou • The Radical Potential of Semiotics & Cultural Strategy
USING INNOVATIONS TO SPOT TRENDS ALLOWS YOU TO
David Mattin • Trend-Driven Innovation
Figure 1.1 details The details of the different levels are as below: Anticipate: Prediction, early warning, quantification, identification of risk and opportunity. The question is, ‘What can we expect from X in the next five years’? Envision: Exploring how current trends and new possibilities might shape what comes next. The question is, ‘What migh
... See moreScott Smith • How to Future
