Chloé de Ruffray - What is Trend Research?

discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve

The challenge to being ahead of the trend . . . is finding out how does the problem you're solving touch customers' lives. If you are a good systems thinker you can almost always find a point at which that problem connects with something that they care about.

Let’s look at each of these three elements in detail. Idea – Great trend ideas are unique descriptions of a shift in culture, business or behavior in a concise enough way to be meaningful without being over simplified. Impact – A trend has impact when it causes people to start changing behavior, or companies to adapt what they are selling

USING INNOVATIONS TO SPOT TRENDS ALLOWS YOU TO