Chloé de Ruffray - What is Trend Research?
chloederuffray.com
Chloé de Ruffray - What is Trend Research?
SOON Future Studies - Uncovering the cultural cues shaping tomorrow
soonfutures.com
When I was younger, I admired trends without questioning their origins. Now, I see them as reflections of the Zeitgeist —whether influenced by environmental shifts, economic changes, or collective emotions.
Stop Chasing Trends & Start Understanding Them
Adapting a trend for today doesn't have to be a mysterious, intuition-led process. Instead, it's about evaluating the three core elements of the trend and how they are coming together to create new expectations. [1] Basic needs: how are the basic needs that underlie this trend being expressed now? If the trend is an established one, how has this ch
... See moreDavid Mattin • Trend-Driven Innovation
assess each trend against three dimensions—Innovation Target, Priority, and Response—positioning each trend on the CTR accordingly
David Mattin • Trend-Driven Innovation
WGSN | Trend Forecasting & Analytics 2024-2032
wgsn.com