Chloé de Ruffray - What is Trend Research?
chloederuffray.com
Chloé de Ruffray - What is Trend Research?
The Future 100: 2.0.20
intelligence.wundermanthompson.com
Before plotting a trend on the CTR, you need to ask some key questions. To guide your thinking on where to plot a trend on the CTR, you need to start by considering how the trend relates to your goals, capabilities, resources, and more. In other words, you need to ask: “What can this trend do for us?” Use the questions below to kickstart
David Mattin • Trend-Driven Innovation
WGSN | Trend Forecasting & Analytics 2024-2032
wgsn.com
discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve
... See moreDavid Mattin • Trend-Driven Innovation
No amount of trend research will help if findings are not integrated much earlier in the strategy process.
What so many organizations get wrong about marketing today is that they treat foresight, cultural intelligence and social listening as downstream efforts.
Too often, every single day, we attempt to map already finalized products to a mismatched ... See more
What so many organizations get wrong about marketing today is that they treat foresight, cultural intelligence and social listening as downstream efforts.
Too often, every single day, we attempt to map already finalized products to a mismatched ... See more