Chloé de Ruffray - What is Trend Research?

USING INNOVATIONS TO SPOT TRENDS ALLOWS YOU TO

Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.

applying a trend now means adapting it around the human nature, external change, and new expectations as they are currently manifesting themselves.

discussion. Next, you'll use the answers you generated to help you plot the trend on the CTR. What are the long-term strategic goals for our organization, department, or team? How can this trend help us achieve or revise those goals? What are the short-term tactical aims for our organization, department, or team? How can this trend help us achieve

Shifts are the long-term, macro changes (such as urban transition, aging populations, and climate change) that play out across years or even decades. While not consumer trends themselves, these shifts do and will continue to shape both the nature and direction of consumer trends.

The challenge to being ahead of the trend—which I have been for most of my life—is to find a way to start a dialogue with the consumer. Perhaps you want to provide a solution to a problem they don't yet know exists. So you need to ask: how does this problem touch their lives and what they care about? Solving that problem can be difficult, time-cons