Chloé de Ruffray - What is Trend Research?

people) can we dedicate to the application of this trend? How should this guide how we apply the trend? If we lack the resources to apply this trend, what can we do to change this? What do our customers—and potential customers—expect from us? How could this trend help us serve those expectations or positively change them?

Great trends reflect a moment in time, but that moment is never fleeting, and the basic idea is more elevated. Good trends always focus on the shift in an underlying human behavior or belief. They don’t describe a single interesting story or a hot new product or industry.

We look at two main forces when assessing our mega-trends: [1] Human. These are the universally relevant human needs and wants that make up the first fundamental element of trend analysis. They include the search for social status, for connection, for self-improvement, for entertainment, for reliable and trusted information, and more. [2] Environme

The possibilities for use cases of a living foresight model become endless with structured analytics. Imagine anticipating emergent genres for film producers, preemptively knowing which rights to secure, or identifying talent and untapped audiences. In the realm of industrial design, a living foresight model serves as a catalyst

for innovation, prov